---
title: "Home Group Media Buying Agency Services 2022"
ocid: "ocds-h6vhtk-035be0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-035be0"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-035be0.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-035be0.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "HOME GROUP"
published: "2023-01-17"
---

# Home Group Media Buying Agency Services 2022

Buyer: HOME GROUP  
Current stage: Award  
OCID: ocds-h6vhtk-035be0

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-035be0)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-035be0.json)

## Summary

The Home Group is seeking innovative media buying agency services for its national programme of new build homes marketed under the Persona Homes brand. The contract aims to support the marketing team in acquiring leads for the right homes cost-effectively. The procurement is in the award stage, with a value of £2,425,335 GBP. The buying organisation is Home Group located in Newcastle Upon Tyne, United Kingdom. The procurement method is an open procedure.

This tender by Home Group for media buying services presents an opportunity for businesses in the advertising and marketing industry to collaborate on delivering targeted media campaigns for a national housing programme. Companies offering expertise in media purchasing, customer service, and digital marketing strategies are well-suited to compete. Interested businesses need to meet the specified quality and price criteria and complete the necessary documentation by the deadline to secure a competitive advantage in the tender evaluation.

## Notice

Home Group are seeking to appoint an innovative and dynamic partner to supply a media buying service to support our national programme of new build homes marketed under the Persona Homes brand. The main purpose of the contract is to support the marketing team to achieve their targets in acquiring leads for the right homes in a cost effective manner. At a hight level, the agency will be responsible for all media purchase on our behalf of our team, although 'portals' are not included.

### Lot Information

Lot 1

Home Group are seeking to appoint an innovative and dynamic partner to supply a media buying service to support our national programme of new build homes marketed under the Persona Homes brand. The main purpose of the contract is to support the marketing team to achieve their targets in acquiring leads for the right homes in a cost effective manner. At a high level, the agency will be responsible for all media purchase on our behalf of our team, although 'portals' are not included.

Renewal: 2+1+1

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/001418-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Jan 2023 |
| Submission deadline | 16 Sep 2022 |
| Future notice date | Not specified |
| Award date | 7 Nov 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,425,335 |
| Lots value | £2,425,335 |
| Awards value | Not specified |
| Contracts value | £2,425,335 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HOME GROUP |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE12 8ET |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FOCUS ON MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 17 Jan 2023 at 14:26 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/001418-2023
- 15 Aug 2022 at 14:45 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/022474-2022

## Notice URLs

- http://www.homegroup.org.uk/Pages/default.aspx
- http://www.housingprocurement.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-035be0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-035be0.json.