--- title: "Design, Delivery and Evaluation of a Behavioural Marketing and Communications Campaign" ocid: "ocds-h6vhtk-035e8b" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-035e8b" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-035e8b.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-035e8b.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "WEST MIDLANDS COMBINED AUTHORITY" published: "2022-08-15" --- # Design, Delivery and Evaluation of a Behavioural Marketing and Communications Campaign Buyer: WEST MIDLANDS COMBINED AUTHORITY Current stage: Tender OCID: ocds-h6vhtk-035e8b [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-035e8b) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-035e8b.json) ## Summary The West Midlands Combined Authority is seeking services for the design, delivery, and evaluation of a behavioural marketing and communications campaign to support the Multiply adult numeracy programme. The contract, with a value of £520,000 GBP, is set to start in October 2022 and end in March 2025. Suppliers are required to engage adults in improving their numeracy skills, create marketing collateral, and carry out robust evaluations. The procurement process is currently in the tender stage, with a tender deadline of September 15, 2022. This public procurement tender presents an opportunity for suppliers with expertise in behavioural marketing, communications, and impact evaluation to engage with the West Midlands Combined Authority. Businesses with a strong track record in delivering campaigns to target audiences, developing engagement strategies, and conducting evaluations will be well-suited to compete for this contract. The opportunity involves designing and implementing a comprehensive campaign to support adult numeracy skills development, contributing to the Multiply programme's success and future policy initiatives. ## Notice The services relating to this procurement are for the design, delivery and evaluation of a behavioural marketing and communications campaign for West Midlands Combined Authority to support "Multiply", the government's new PS560 million adult numeracy programme offering national and local support for people to gain or improve their numeracy skills. ### Lot Information Lot 1 The services relating to this procurement are for the design, delivery and evaluation of a behavioural marketing and communications campaign for West Midlands Combined Authority to support "Multiply", the government's new PS560 million adult numeracy programme offering national and local support for people to gain or improve their numeracy skills. WMCA are looking to commission a supplier or partnership of suppliers, with direct-to-consumer experience and a strong track record of delivering high quality impact evaluations. The supplier(s) will design and deliver: * a behavioural marketing and communications campaign that engages adults across the WMCA area in improving their numeracy skills * resources and coordinated support for training providers and other stakeholders involved in Multiply * A robust evaluation that evidences 'what works' in engaging adults in improving their numeracy skills, in order to inform future programmes and policy. The contract will begin in October 2022 and end in March 2025, and will require the contact(s) to: * Extract key audience insights and build actionable personas from data and research. * Develop and deliver a behaviourally-led campaign to engaging adults in activities that develop their maths skills. * Create a suite of marketing and engagement collateral, for use by the CA and its partners, to achieve this strategy. * Deploy those assets to maximum effect through a well targeted media strategy. * Proactively work with and support a range of training providers and other stakeholders involved in Multiply to deliver messages and assets * Robustly evaluate the impact and effectiveness of the campaign - providing interim evaluation reports in March 23 and March 24, and a final evaluation report in March 25 - to shape the ongoing campaign and inform future programmes and policy. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/022494-2022 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 15 Aug 2022 | | Submission deadline | 15 Sep 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £520,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS COMBINED AUTHORITY | | Locality | BIRMINGHAM | | Post town | Birmingham | | Postcode | B19 3SD | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Newtown | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 15 Aug 2022 at 15:56 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/022494-2022 ## Notice URLs - https://wmca.bravosolution.co.uk/web/login.html - https://www.wmca.org.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-035e8b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-035e8b.json.