---
title: "(NU/1589 - 69) HE Competitor Tracking and Insight"
ocid: "ocds-h6vhtk-036672"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-036672"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-036672.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-036672.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2022-09-07"
---

# (NU/1589 - 69) HE Competitor Tracking and Insight

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-036672

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## Summary

Newcastle University has awarded a contract for the provision of real-time intelligence on competitors in the higher education sector. The tender title is "(NU/1589 – 69) HE Competitor Tracking and Insight" under the business services category. The contract involves monitoring social media changes and providing alerts on various aspects such as organisational updates, marketing changes, course alerts, social media activities, and financial information. The procurement method used was selective under a restricted procedure, with a contract value of £6300 signed on 16th August 2022.

This tender presents an opportunity for businesses providing marketing services, business intelligence software development, and marketing consultancy services to compete. The focus is on automated monitoring and intelligence gathering across digital platforms. Companies adept at tailoring information needs, providing customised alerts, and managing data flows could benefit from this contract. The University aims to be more responsive to sector activities and automate monitoring processes for enhanced decision-making.

## Notice

We are seeking to appoint a supplier to provide real-time intelligence, across the digital landscape, on a set of competitors as defined by Newcastle University. This will help us to be more responsive to sector activity and through automation, will enable us to focus on action rather than monitoring. The supplier is required to provide the following services and experience: 1) Automated monitoring of 10 selected HEI competitors that will track and monitor social media changes across their entire digital landscape, providing real-time alerts and informed intelligence of new marketing initiatives and emerging changes. At a minimum, this will encapsulate the following areas: a) Organisational Alerts - news, changes in fact and figures, leadership, facilities, partnerships, events, awards, alumni, research, accommodation, equality and diversity, sustainability, reputation, and rankings. b) Marketing Alerts - messaging changes, open day marketing, promotions and campaigns, website changes, B2B services, press alerts, student voice, homepage changes, student wellbeing, and marketing intelligence. c) Course Alerts - new courses, course changes, course withdrawals, module changes, title changes, entry requirements, fees, online learning resources, and accreditations. d) Social Media Alerts - Facebook, Twitter, Linked-In, YouTube, Instagram, TikTok, blogs, vlogs, and podcast activities. e) Financial Alerts - fee changes, financial results, bursaries, scholarships and discounts, student loans, apprenticeships, business partnerships. 2) A dedicated analyst to filter web estate changes for relevancy and to summarise content, while tailoring the front-end platform to more directly match the University's information needs and priorities. 3) Access to tailored dashboards and customised alerts to segment information flow into different business areas and ensure relevant information flows to the right groups in a timely manner. Typical content set-up could include: a) Scholarships, bursaries and discounts b) Changes in key messaging across different target audiences c) Changes to entry requirements, fees, IELTS d) New/withdrawn programmes e) Events f) Clearing activities g) New partnerships (business and student recruitment) h) Updates to APP and contextual offers 4) Provide a single Account Manager for updating and managing the product and a dedicated data analysts to ensure relevancy and appropriateness of key data flows.

### Lot Information

Lot 1

We are seeking to appoint a supplier to provide real-time intelligence, across the digital landscape, on a set of competitors as defined by Newcastle University. This will help us to be more responsive to sector activity and through automation, will enable us to focus on action rather than monitoring. The supplier is required to provide the following services and experience: 1) Automated monitoring of 10 selected HEI competitors that will track and monitor social media changes across their entire digital landscape, providing real-time alerts and informed intelligence of new marketing initiatives and emerging changes. At a minimum, this will encapsulate the following areas: a) Organisational Alerts - news, changes in fact and figures, leadership, facilities, partnerships, events, awards, alumni, research, accommodation, equality and diversity, sustainability, reputation, and rankings. b) Marketing Alerts - messaging changes, open day marketing, promotions and campaigns, website changes, B2B services, press alerts, student voice, homepage changes, student wellbeing, and marketing intelligence. c) Course Alerts - new courses, course changes, course withdrawals, module changes, title changes, entry requirements, fees, online learning resources, and accreditations. d) Social Media Alerts - Facebook, Twitter, Linked-In, YouTube, Instagram, TikTok, blogs, vlogs, and podcast activities. e) Financial Alerts - fee changes, financial results, bursaries, scholarships and discounts, student loans, apprenticeships, business partnerships. 2) A dedicated analyst to filter web estate changes for relevancy and to summarise content, while tailoring the front-end platform to more directly match the University's information needs and priorities. 3) Access to tailored dashboards and customised alerts to segment information flow into different business areas and ensure relevant information flows to the right groups in a timely manner. Typical content set-up could include: a) Scholarships, bursaries and discounts b) Changes in key messaging across different target audiences c) Changes to entry requirements, fees, IELTS d) New/withdrawn programmes e) Events f) Clearing activities g) New partnerships (business and student recruitment) h) Updates to APP and contextual offers 4) Provide a single Account Manager for updating and managing the product and a dedicated data analysts to ensure relevancy and appropriateness of key data flows.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/025053-2022 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Sep 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 15 Aug 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £6,300 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WATCHMYCOMPETITOR |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 7 Sep 2022 at 09:31 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/025053-2022

## Notice URLs

- https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML
- https://www.ncl.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-036672. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-036672.json.