---
title: "Provision of Digital and non-digital Media Buying Services"
ocid: "ocds-h6vhtk-036693"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-036693"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-036693.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-036693.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "A T O C LTD"
published: "2022-09-07"
---

# Provision of Digital and non-digital Media Buying Services

Buyer: A T O C LTD  
Current stage: Tender  
OCID: ocds-h6vhtk-036693

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-036693)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-036693.json)

## Summary

The procurement process involves A T O C Ltd as the buying organisation, issuing a tender with the title "Provision of Digital and non-digital Media Buying Services" in the advertising and marketing services category. The procurement stage is active, and the tender period ends on 10th October 2022. The description outlines the need for a media agency to handle media planning and buying services for National Railcards and other marketing activities to enhance brand awareness. The contract duration is 720 days with an optional 2 years extension, and the procurement method is a negotiated procedure with prior call for competition.

This tender presents business growth opportunities for media agencies experienced in media planning and buying services, particularly in the advertising and marketing sector. Businesses adept at developing comprehensive media strategies across various digital and non-digital channels are well-suited to compete. The requirement to work collaboratively with creative agencies, maximise ROI, assess new media opportunities, and adhere to brand safety guidelines makes this tender ideal for professional agencies aiming to optimize advertising and marketing campaigns in the rail transport industry.

## Notice

RDG and its affiliate companies would like to media agency to provide media planning and buying services for RDG's National Railcards, other National Rail products i.e. 2 for 1, Interrail and other marketing activity. The successful bidder will plan, source and purchase media, using different digital and non-digital media channels to improve RDG's brand awareness and other advertising requirements in conjunction with RDG's creative agency. The appointment will primarily be for RDG's National Railcard marketing activity but will also include all other RDG, GBRTT and National Rail marketing activity that may occur on an adhoc basis during the term of any contract awarded. The tender will be issued by RDG's tendering system - Wax Digital. Access will be provided to bidders so they can access the tender documentation. If you are interested in responding to this notice, please do so via the link below: https://procurement.raildeliverygroup.com/S2C/DisplayModules/TradeModules/BusinessModel/Registration.aspx?ApplicationInstanceID=27adc89e-0cb2-4b51-9bc1-34061f10156f Please tag your registration as 'Advertising Media'

### Lot Information

Lot 1

Rail Delivery Group (RDG) is a membership body representing the interests of train operating companies in the United Kingdom. RDG is seeking to procure a full service media agency to work with RDG on optimising the marketing and sale of National Railcards and rail travel throughout the UK in conjunction with train operating companies and the Great British Rail Transition Team. The agency will be required to advise and ensure RDG is working with the most effective media platforms to ultimately drive and optimize the sales of Railcards and rail travel for our customers. Currently, all paid advertising and marketing activity is developed and delivered by an agency who undertake all media planning, coordination and buying. RDG requires a cost effective, professional agency, that will provide: - Media planning will include the use of all media vehicles as needed based on strategic direction (channels include: i) digital: social, display etc. ii) ATL Channels: TV, radio and outdoor) - Develop and execute comprehensive media strategies to maximize ROI against all offline promotional, continuity and activity - Proactively and collaboratively work with RDG's creative agency to plan and deliver RDG advertising and marketing campaigns - Create holistic media plan recommendations reflective of the key metrics. - Pro-actively identify and assess new opportunities and developments in media consumption and viewpoints that may impact RDG in the short and long term - Planning of other free or owned media that RDG or its subsidiaries may access over time. - As appropriate or requested, evaluate and present media opportunities for RDG consideration throughout the contract period. - Creating mobilisation plans in preparation to respond urgently to high priority / high profile briefs following an unexpected event - Brand safety: regularly reviewing the requirements and ensuring brand safety guidelines are adhered to - Emergency processes: the ability to pause all communications based on agreed criteria and timelines.

Renewal: The option to extend will be for up to a further 2 years, either as whole or as increments of no less than six months

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/025110-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Sep 2022 |
| Submission deadline | 10 Oct 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | A T O C LTD |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC1A 4HD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | City of London |
| Electoral ward | Aldersgate |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 7 Sep 2022 at 13:01 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/025110-2022

## Notice URLs

- https://procurement.raildeliverygroup.com/S2C/DisplayModules/TradeModules/BusinessModel/Registration.aspx?ApplicationInstanceID=27adc89e-0cb2-4b51-9bc1-34061f10156f

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-036693. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-036693.json.