---
title: "Agent Channel Student Recruitment Services"
ocid: "ocds-h6vhtk-0367a5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0367a5"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0367a5.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0367a5.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ROYAL HOLLOWAY AND BEDFORD NEW COLLEGE"
published: "2022-09-12"
---

# Agent Channel Student Recruitment Services

Buyer: ROYAL HOLLOWAY AND BEDFORD NEW COLLEGE  
Current stage: Award  
OCID: ocds-h6vhtk-0367a5

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## Summary

The Royal Holloway and Bedford New College has awarded a contract for the management of Agent Channel student recruitment services to Study Group Limited. The contract, with a value of £25,000,000, was signed on 11th September 2022. This tender, titled "Agent Channel Student Recruitment Services," falls under the services category with a focus on higher education services. The procurement method used was an award procedure without prior publication of a call for competition. The contract aims to increase international student recruitment levels immediately and is critical to fulfilling the university's strategic vision.

This contract presents an opportunity for businesses involved in student recruitment services, particularly those with expertise in international student marketing and admissions. The tender is in the active stage and is located in London. Businesses that can provide high-quality recruitment solutions on an international scale are well-suited to compete in this tender. The Royal Holloway and Bedford New College has chosen Study Group Limited as the supplier due to their longstanding relationship and expertise in admissions, sales, and marketing for international student recruitment.

## Notice

Management of Agent Channel student recruitment for the university, and the admission of these students in the majority of territories the university operates in

### Lot Information

Lot 1

The exclusive third-party provider of the Marketing, Recruitment and Admissions Solution to International Students on behalf of the University recruited through the agent channel with the exclusion of Australia, New Zealand, North America and Western Europe

### Procurement Information

The contract value is gross of onwards agent commission and taxes and provides target levels for increased international student recruitment of over the contract duration, including certain minimum guaranteed financial performance levels in the first two Academic Years of the contract. Increasing overseas student recruitment immediately is critical to the success of our strategic vision. The University currently contracts with 100 different agents across the world, all of whom have contracts with Study Group for the recruitment of students to the Royal Holloway University of London International Study Centre (operated in collaboration with Study Group). Study Group in turn works with circa 2,900 agents worldwide. Contracting with Study Group Limited to provide the majority of our agent-based recruitment activity will deliver an immediate and substantial increase in scale without the need for additional training of staff or agents. It is our view that it is not possible for another provider to achieve the required performance in the timescale required which would deliver the immediate increase in scale of this contract for Agent Channel recruitment. The University's pathway programmes are run by Study Group Limited who operate out of the University's premises and with whom the University already has a long-standing and established working relationship developed over the past 10 years. The University considers that Study Group has the specific expertise at its disposal to deliver the service, given that it already has a dedicated admissions team and sales and marketing resources located in over 40 global locations devoted to the recruitment of students for the University via the Royal Holloway University of London International Study Centre and the necessary systems in place to be able to deliver the services seamlessly without the need for further training. The Negotiated Procedure Without Prior Publication has been utilised for the above reasons. It is expected that any future requirement for this service after the end of this contract will be openly procured if the approach is successful and the market for these services has matured.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/025502-2022 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Sep 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 10 Sep 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £25,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL HOLLOWAY AND BEDFORD NEW COLLEGE |
| Locality | EGHAM |
| Post town | Twickenham |
| Postcode | TW20 0EX |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ2 Surrey, East and West Sussex |
| ITL 3 | TLJ25 West Surrey |
| Local authority | Runnymede |
| Electoral ward | Englefield Green East |
| Westminster constituency | Windsor |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STUDY GROUP |

## CPV Codes

### Divisions

- 80 - Education and training services

### Codes

- 80300000 - Higher education services

## Release History

- 12 Sep 2022 at 11:05 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/025502-2022

## Notice URLs

- https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=715078701
- https://www.royalholloway.ac.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0367a5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0367a5.json.