--- title: "Communications Plan for Marketing & Product Distribution" ocid: "ocds-h6vhtk-036a28" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-036a28" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-036a28.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-036a28.json" source: "Find A Tender Service" current_stage: "Award" buyer: "WELSH GOVERNMENT" published: "2022-09-21" --- # Communications Plan for Marketing & Product Distribution Buyer: WELSH GOVERNMENT Current stage: Award OCID: ocds-h6vhtk-036a28 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-036a28) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-036a28.json) ## Summary The Welsh Government has completed a procurement process for the Communications Plan for Marketing & Product Distribution services. The procurement stage was a tender, and the title of the contract is "Communications Plan for Marketing & Product Distribution." The industry category is administrative services related to tourism affairs. The contract has been awarded across four regional lots, namely North Wales, Mid Wales, West Wales, and South Wales. The procurement deadline for uploading tenders was at 2 pm. The buying organisation is the Welsh Government based in Cardiff, United Kingdom. This tender provides business growth opportunities for firms involved in tourism and communications sectors. Companies with expertise in developing and delivering effective communication plans, stakeholder engagement, and working with government bodies are well-suited to compete. The successful supplier will be required to deliver regional tourism communication plans for the Welsh Government over a 3-year period. Interested businesses should review the award criteria and engage with the procurement process to potentially secure future contracts and contribute to Wales's tourism promotion efforts. ## Notice Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. This opportunity will be split between the following 4 regional lots: Lot 1 - North Wales Lot 2 - Mid Wales Lot 3 - West Wales Lot 4 - South Wales ### Lot Information Communications Plan for Marketing & Product Distribution - North Wales Region Lot 1 - North Wales region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. ITT Reference for lot 1 - 94970 Additional information: Etender ITT Reference for Lot 1 - North Wales Region is 94970 Communications Plan for Marketing & Product Distribution - Mid Wales Region Lot 2 - Mid Wales Region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. etender reference for lot 2 - Mid Wales Region - 94971 Additional information: etender reference for lot 2 - Mid Wales Region is 94971 Communications Plan for Marketing & Product Distribution - West Wales Region Lot 3 - West Wales region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. etender reference for lot 3 - West Wales Region - 94973 Additional information: etender reference for lot 3 - West Wales Region is 94973 Communications Plan for Marketing & Product Distribution - South Wales Region Lot 4 - South Wales region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. etender reference for lot 4 - South Wales Region - 94974 Additional information: etender reference for lot 4 - South Wales Region - 94974 ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/026419-2022 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Sep 2022 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 5 Sep 2022 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £154,640 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | WELSH GOVERNMENT | | Locality | CARDIFF | | Post town | Cardiff | | Postcode | CF10 3NQ | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL52 Cardiff and Vale of Glamorgan | | Local authority | Cardiff | | Electoral ward | Cathays | | Westminster constituency | Cardiff South and Penarth | | Delivery location | TLL Wales | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 2 | | Supplier names | MID WALES TOURISM; NORTH WALES TOURISM | ## CPV Codes ### Divisions - 75 - Administration, defence and social security services ### Codes - 75125000 - Administrative services related to tourism affairs ## Release History - 21 Sep 2022 at 14:48 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/026419-2022 ## Notice URLs - http://gov.wales - http://www.sell2wales.gov.wales/search/search_switch.aspx?ID= - https://etenderwales.bravosolution.co.uk - https://ted.europa.eu/udl?uri=TED:NOTICE:121344-2022:TEXT:EN:HTML - https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0007 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-036a28. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-036a28.json.