--- title: "Brand Agency Services" ocid: "ocds-h6vhtk-0371eb" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0371eb" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0371eb.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0371eb.json" source: "Find A Tender Service" current_stage: "Award" buyer: "FIRST TRENITALIA WEST COAST RAIL LIMITED" published: "2023-07-10" --- # Brand Agency Services Buyer: FIRST TRENITALIA WEST COAST RAIL LIMITED Current stage: Award OCID: ocds-h6vhtk-0371eb [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0371eb) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0371eb.json) ## Summary The buying organization, FIRST TRENITALIA WEST COAST RAIL LIMITED, has awarded a contract for Brand Agency Services. The procurement process was completed on 30th April 2023. This tender falls under the services main procurement category and is classified as "Advertising and marketing services". The procurement method used was a selective negotiated procedure with a prior call for competition. The purpose of this tender was to improve brand awareness and brand power for Avanti West Coast through strategic brand proposition development. This awarded contract offers business growth opportunities for brand agencies specialising in strategic brand development and design briefs. Companies with a proven track record in enhancing brand awareness and trust through creative solutions would be well-suited to compete. The procurement stage was the award stage, and the tender was initiated on 10th July 2023. The location of the services is in the UK, focusing on London. Interested businesses should align their capabilities to support Avanti West Coast in enhancing brand engagement and identity. ## Notice All participating Tenderer's will need to demonstrate a broad range of expertise in the Brand Strategy and Design space, with the aim to improve external brand awareness, external/internal brand engagement and build trust with Avanti West Coast. Strategic brand and design projects are currently outsourced on an ad hoc basis at Avanti West Coast due to the available capacity within the in-house Design Studio. The agency should decrease reliance on our in-house team to cover all bases of strategic thinking, ideation, execution and follow-up. A key objective for Avanti West Coast is to improve brand awareness and brand power. The Tenderer's will support this through strategic development of our brand proposition including visual identity, personality and tone of voice. The agency should bring fresh ideas that help us think more creatively, courageously and with a new perspective. Avanti West Coast require a full-service brand agency with proven experience in delivering strategic brand and design briefs. The chosen agency will need to demonstrate a clear grasp of strategic brand direction as well as creative development to increase brand awareness, and trust with the brand. The agency should have flexibility to dial up or dial down support according to needs, whether it's ideas, implementation strategic or delivery of these ### Lot Information Lot 1 All participating Tenderer's will need to demonstrate a broad range of expertise in the Brand Strategy and Design space, with the aim to improve external brand awareness, external/internal brand engagement and build trust with Avanti West Coast. Strategic brand and design projects are currently outsourced on an ad hoc basis at Avanti West Coast due to the available capacity within the in-house Design Studio. The agency should decrease reliance on our in-house team to cover all bases of strategic thinking, ideation, execution and follow-up. A key objective for Avanti West Coast is to improve brand awareness and brand power. The Tenderer's will support this through strategic development of our brand proposition including visual identity, personality and tone of voice. The agency should bring fresh ideas that help us think more creatively, courageously and with a new perspective. Avanti West Coast require a full-service brand agency with proven experience in delivering strategic brand and design briefs. The chosen agency will need to demonstrate a clear grasp of strategic brand direction as well as creative development to increase brand awareness, and trust with the brand. The agency should have flexibility to dial up or dial down support according to needs, whether it's ideas, implementation strategic or delivery of these. Renewal: It is proposed to have a 4 year contract (2+1+1) i.e. 2 year fixed with option to extend for 1 year for 2 consecutive years. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/019606-2023 | | Notice type | Tender Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Negotiated procedure with prior call for competition | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 10 Jul 2023 | | Submission deadline | 31 Oct 2022 | | Future notice date | Not specified | | Award date | 29 Apr 2023 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | FIRST TRENITALIA WEST COAST RAIL LIMITED | | Locality | LONDON | | Post town | West London | | Postcode | W2 1AF | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | Hyde Park | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 10 Jul 2023 at 10:59 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/019606-2023 - 30 Sep 2022 at 13:24 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/027518-2022 ## Notice URLs - http://redirect.transaxions.com/events/sNOEW - https://www.avantiwestcoast.co.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0371eb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0371eb.json.