---
title: "Advertising Services Framework - PME"
ocid: "ocds-h6vhtk-03747a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03747a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03747a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03747a.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "TRANSLINK"
published: "2022-10-10"
---

# Advertising Services Framework - PME

Buyer: TRANSLINK  
Current stage: Planning  
OCID: ocds-h6vhtk-03747a

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03747a.json)

## Summary

Translink is planning to procure Advertising Services Framework - PME. The contract is for the provision of advertising and marketing services primarily to consumers in Northern Ireland, with an anticipated duration of 3 years from 1st September 2023 to 31st August 2026. The framework agreement may be extended for up to 48 months. The total spend is expected to range between £600,000 to £800,000 per annum, with typical campaign values between £15,000 to £20,000.

This opportunity can benefit full-service advertising agencies looking to collaborate with Translink. Businesses with experience in delivering brand marketing campaigns, especially in the digital realm including social media channels, would be well-suited to compete. The procurement stage is currently planned, with the tender period expected to close on 31st October 2022. Interested parties can access the tender opportunity via the CfT on eTendersNI and complete the PME questionnaire. The buying organization, Translink, is a major player in the urban railway, tramway, trolleybus, or bus services industry, based in Belfast, United Kingdom.

## Notice

Translink is seeking a strategic partner to work alongside the Brand Team to design & deliver a programme of corporate, tactical and brand campaigns for Translink and its service brands, primarily to consumers in Northern Ireland. If this is of interest please access the opportunity via the CfT on eTendersNI and complete the PME questionnaire.

### Lot Information

Lot 1

To further enhance public transport in Northern Ireland, Translink is seeking to identify full service advertising agencies who have the capability and capacity to work collaboratively with Translink to deliver a full programme of brand marketing campaigns. This strategic partner will work alongside the Brand Team to design & deliver a programme of corporate, tactical and brand campaigns for Translink, its service brands and products. With increasing use of digital media, including social media channels, this will include a requirement for tracking and adapting digital elements of live campaigns. Spend is in the region of PS600,000 - PS800,000 per annum with typical advertising campaign values between PS15,000 - PS20,000 and multiple campaigns often running concurrently. Spend under this Framework Agreement is not guaranteed and is dependent on budgetary approvals. Appointment to this Framework Agreement is no guarantee of any level of business. A number of projects will be progressed according to business requirements. Additional information: Anticipated duration of the contract: The initial term of the Framework Agreement will run for 3 years from 1st September 2023 to 31st August 2026. The Framework Agreement may be extended, on agreement of both parties, for further period(s) of up to a maximum of 48 months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/028450-2022 |
| Notice type | Planning Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Oct 2022 |
| Submission deadline | 31 Oct 2022 |
| Future notice date | 28 Nov 2022 |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSLINK |
| Locality | BELFAST |
| Post town | Northern Ireland |
| Postcode | BT2 7LX |
| Country | Northern Ireland |
| ITL 1 | TLN Northern Ireland |
| ITL 2 | TLN0 Northern Ireland |
| ITL 3 | TLN06 Belfast |
| Local authority | Belfast |
| Electoral ward | Central |
| Westminster constituency | Belfast South and Mid Down |
| Delivery location | TLN Northern Ireland |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 10 Oct 2022 at 14:38 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/028450-2022

## Notice URLs

- https://etendersni.gov.uk/epps

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03747a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03747a.json.