---
title: "TFL 96033 - TfL Brand Licensing & Development"
ocid: "ocds-h6vhtk-037592"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-037592"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-037592.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-037592.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "TRANSPORT FOR LONDON"
published: "2023-03-08"
---

# TFL 96033 - TfL Brand Licensing & Development

Buyer: TRANSPORT FOR LONDON  
Current stage: Award  
OCID: ocds-h6vhtk-037592

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## Summary

Transport for London is seeking companies to bid for their Brand Licensing & Development contract. The contract aims to commercialize TfL's brand and intellectual property in various consumer product categories within the UK and internationally. The procurement stage is currently in the planning phase, with the tender set to be launched via TfL's e-tendering system. The opportunity involves the management and development of TfL's brand licensing programme and offers an initial contract duration of 3 years, extendable for a further 2 years. The deadline for expressions of interest is 26th October 2022.

The Brand Licensing & Development contract with Transport for London presents a lucrative opportunity for businesses in the advertising and marketing services industry. Companies suited to compete for this contract should have experience in managing brand licensing programmes and developing consumer product ranges. The contract requires creativity and expertise in promoting iconic brands across different consumer markets. The procurement process highlights TfL's commitment to expanding its brand presence globally and establishing strategic partnerships with exciting product offerings.

## Notice

This is a concession contract. Therefore actual revenue is not known until contract years have concluded and actual revenue is known. Therefore the value is an estimate which is why there is a range from PS7,875,562 to PS15,000,000. Transport for London has awarded this contract for an Agency to manage and develop TfL's Brand Licensing programme - which is the commercialisation of the TfL brand and its intellectual property across varied ranges of consumer products in the UK (non-exclusively) and Internationally (exclusively). The agency appointed will build on TfL's current licensing programme to keep our current momentum building. TfL is 'the London Brand' and the agency will continue to push this brand story into further product categories and consumer markets.

### Lot Information

Lot 1

This is for the delivery of Transport Trading Limited's Brand Licensing and Development contract. IMG will manage and develop TfL's Brand Licensing programme - which is the commercialisation of the TfL brand and its Intellectual Property (IP) across varied ranges of consumer products in the UK (non-exclusively) and Internationally (exclusively). The procurement process was conducted to appoint a single agency to manage and develop the TfL Licensing programme. A procedure applicable to the open procedure took place. Whereby any supplier/agency could bid for the opportunity. The top 3 suppliers from ITT stage were invited to a presentation stage. The conclusion of the procurement identified a preferred supplier who the contract has been awarded too. Additional information: The ITT stage was weighted Technical 70% and Commercial 30%. Stage 2 was weighted the following: Technical from ITT stage carried through and weighted to 25%, ITT commercial carried through and weighted to 40% for stage 2 and presentation stage weighted 35%.

Options: The contract was awarded for an initial 3 year term with the option to extend for a further 2 years on a yearly basis. 3 years +1 year+1 year. Maximum duration of 5 years.

Renewal: The Contract will be awarded for an initial duration of 3 years with the option to extend for a further 2 years on a +1+1 basis. (3 years +1 year+ 1 year)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/006700-2023 |
| Notice type | Planning Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Mar 2023 |
| Submission deadline | 5 Dec 2022 |
| Future notice date | 25 Oct 2022 |
| Award date | 9 Feb 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR LONDON |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE10 0ES |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI5 Outer London - East and North East |
| ITL 3 | TLI51 Bexley and Greenwich |
| Local authority | Greenwich |
| Electoral ward | Greenwich Peninsula |
| Westminster constituency | Greenwich and Woolwich |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | INTERNATIONAL MANAGEMENT GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342200 - Promotional services
- 79413000 - Marketing management consultancy services

## Release History

- 8 Mar 2023 at 10:41 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/006700-2023
- 26 Oct 2022 at 15:22 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/030250-2022
- 26 Oct 2022 at 15:14 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/030247-2022
- 14 Oct 2022 at 11:52 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/029007-2022
- 13 Oct 2022 at 15:56 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/028904-2022

## Notice URLs

- https://procontract.due-north.com/Advert/Index?advertId=8e19dba9-7149-ed11-811a-005056b64545
- https://tfl.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-037592. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-037592.json.