---
title: "Meat (Lot One) and Dairy (Lot Two) Consumer Data requirements"
ocid: "ocds-h6vhtk-03763e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03763e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03763e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03763e.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "AHDB"
published: "2022-10-17"
---

# Meat (Lot One) and Dairy (Lot Two) Consumer Data requirements

Buyer: AHDB  
Current stage: Tender  
OCID: ocds-h6vhtk-03763e

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## Summary

The procurement process is for a tender titled "Meat (Lot One) and Dairy (Lot Two) Consumer Data requirements" initiated by AHDB, located in Stoneleigh Park, Kenilworth, United Kingdom. The tender falls under the services category with a main procurement category of market research services. The procurement stage is active, with a contract period starting on April 1, 2023, and potentially extending for up to 2 additional years. The tender focuses on providing retail purchase data for Meat and Dairy products. The deadline for submission is November 17, 2022.

This tender opportunity by AHDB presents a chance for businesses involved in market research services, particularly in retail data analysis and consumer insights, to compete for providing Meat and Dairy purchase data. Companies specialising in data analytics, market research, and consumer behaviour analysis would be well-suited to pursue this opportunity. The contract's multi-party nature caters to suppliers who can offer comprehensive data solutions beneficial for AHDB, HCC, and QMS. Businesses interested in long-term contracts with potential extension options would find this tender favourable for sustained growth and collaboration.

## Notice

Lot 1. Meat Purchase Data - 3rd party contract Lot 2. Dairy Purchase Data - AHDB only contract AHDB intend to procure a Contract to a successful Provider or Providers for the provision of Meat and Dairy Consumer Data on behalf of AHDB, HCC and QMS (the Contracting Authority) through the process set out in this ITT. The successful supplier(s) will be required to deliver retail purchase data and insight relating to consumer demand, and deliver the most efficient service for all parties as well as ensuring value for money for levy payers is provided. AHDB utilise Meat and Dairy retail purchase data to provide value and services to our Levy payers. AHDB have engaged with HCC and QMS and identified the shared need for same and similar services, as all three bodies have the same purpose; working on behalf of UK farmers to help the red meat industry better understand and promote the category. AHDB are therefore procuring these services on behalf of all parties under one contract. The Contract is expected to commence on 1st April 2023. The initial Contract duration is 2 years with the option to extend for a further 1 year in 2025 and a further year in 2026 (2 +1+1) via single or multiple fixed terms. HCC and QMS will utilise the contract from November 2023. Lot One: MEAT. AHDB, QMS and HCC need a selection of core and optional data requirements. These are listed in the specification. The Core data requirement "Primary Red Meat" will be utilised by all parties (AHDB, QMS and HCC) the Optional data requirements will be utilised by individual parties depending on budget availability and organisational need. Lot Two DAIRY - This is an AHDB requirement only and does not include any other parties. This lot opportunity is for the provision of Dairy Retail Purchase data and insight relating to consumer demand covering Dairy. AHDB need a selection of core and optional Dairy data requirements, these are listed within the specification.

### Lot Information

Meat Purchase Data

AHDB, QMS and HCC need a selection of core and optional data requirements. The Core data requirement "Primary Red Meat" will be utilised by all parties (AHDB, QMS and HCC) the Optional data requirements will be utilised by individual parties depending on budget availability and organisational need. The basic measures required will consist of the following as a minimum: * Value * Volume * Price * Buyers * Volume per buyer Data must be split by retailers. Data must also be grouped by channel including online vs Bricks and Mortar. AHDB, QMS and HCC require non-bardcoded products to be included as part of the data requirement, e.g. meat from butchers. The optional data requirements will consist of: * The addition of processed red meat * The addition of all other red meat products (e.g. added value, ready meals etc) * The addition of a view of poultry and fish "Meat, Fish & Poultry" view * Advanced measures e.g. switching data and promotion data * More granular detail for cuts/products (colour coded as optional in document titled 'Meat Data requirements' - desirable data splits are used on more of an ad-hoc basis). * Data split by tiers * Data split by region - England, Scotland and Wales * Data split by demographic e.g., age, social class etc. * Read of meat-free market e.g., meat alternatives, vegan, vegetarian, flexitarian e.g., meat and veg * Read of total grocery and key categories for comparison e.g.ambient goods, fresh fruit & veg, chilled etc * Build in existing segmentation For further information, please review the Lot One specification

Renewal: Initial contract is for 2 years with the option to extend by 1+1 if required. Therefore a potential end date of 1/4/27

Dairy Purchase Data

Lot Two This is an AHDB requirement only and does not include any other parties. This lot opportunity is for the provision of Dairy Retail Purchase data and insight relating to consumer demand covering Dairy. AHDB need a selection of core and optional Dairy data requirements, these are listed within the specification. The basic measures required will consist of the following as a minimum: * Value * Volume * Price * Household Penetration - portion of total households reached within a geographical area by a product or a service * Purchase Frequency * Purchase Weight Data must be split by retailers. Data must also be grouped by channel including online vs Bricks and Mortar. The optional data requirements will consist of: * More granular detail for products * Advanced measures e.g. switching data and promotion data * Data split by demographic e.g. age, social class etc. * Read of dairy-free market e.g. milk substitutes (almond, oat, etc), cheese alternatives etc. * Read of total grocery e.g.ambient goods, fresh fruit & veg, chilled etc * Monthly and quarterly reports on price of milk, cheddar and cream * Build in existing segmentation

Renewal: 2 years initial contract +1+1 options to extend, potential end date of 1/4/27

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/029154-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Oct 2022 |
| Submission deadline | 17 Nov 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Mar 2023 - 1 Apr 2025 |
| Recurrence | Any new tender opportunity would be advertised in late 2026 for a new contract to be in place April '27. Initial contract runs for 2 years +1+1 term |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | KENILWORTH |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 17 Oct 2022 at 12:19 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/029154-2022

## Notice URLs

- https://defra.bravosolution.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03763e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03763e.json.