---
title: "Provision of Media Buying"
ocid: "ocds-h6vhtk-03768c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03768c"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03768c.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03768c.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DRIVER & VEHICLE LICENSING AGENCY"
published: "2022-10-18"
---

# Provision of Media Buying

Buyer: DRIVER & VEHICLE LICENSING AGENCY  
Current stage: Award  
OCID: ocds-h6vhtk-03768c

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03768c.json)

## Summary

The Driver & Vehicle Licensing Agency in Swansea, United Kingdom, recently awarded a contract for the provision of Media Buying services. The tender was conducted through a limited procurement method, with the procurement stage being an award procedure without prior publication of a call for competition. The contract was awarded to Manning Gottlieb OMD for an amount of £800,000 on 17th October 2022.

This procurement opportunity in the advertising services industry can be beneficial for businesses with expertise in media planning and buying. The contract aims to secure a supplier capable of providing full media planning services and strong media recommendations to meet specified Key Performance Indicators (KPIs) within tight deadlines. Companies with experience in advertising, relationship management, and innovative media strategies would be well-suited to compete for this opportunity.

## Notice

The services needed are full media planning services including providing an evidence-based response to the Agency brief with supporting rationale. The supplier must be able to fulfil the following: * Excellent relationship management and ability to effectively work with senior stakeholders and other suppliers * Ability to provide strong and relevant media recommendations and insight to support the media planning to meet specified KPIs * Ability to work at pace and to tight deadlines * Ability to bring the latest innovations into the planning as appropriate to meet specified campaign KPIs * Access to the latest media consumption information for the specified target audiences * Ability to plan multiple campaigns in parallel (subject to Cabinet Office approvals)

### Lot Information

Lot 1

The Procurement route taken is a direct award via CCS framework RM6123 - Lot 1: Strategic Media Activation (Media Buying). This allows a single contract with one agency to provide an integrated, end-to-end service for media buying with no further competition needed. This route provides the most advantageous combination of quality and value for money, and aligns with government's "framework first" sourcing policy. Additional information: Cost is estimated

### Procurement Information

The Procurement route taken is a direct award via CCS framework RM6123 - Lot 1: Strategic Media Activation (Media Buying). This allows a single contract with one agency to provide an integrated, end-to-end service for media buying with no further competition needed. This route provides the most advantageous combination of quality and value for money, and aligns with government's "framework first" sourcing policy.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/029262-2022 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Oct 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 16 Oct 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £800,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DRIVER & VEHICLE LICENSING AGENCY |
| Locality | SWANSEA |
| Post town | Swansea |
| Postcode | SA6 7JL |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Mynydd-bach |
| Westminster constituency | Swansea West |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MANNING GOTTLIEB OMD |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 18 Oct 2022 at 08:13 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/029262-2022

## Notice URLs

- https://www.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03768c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03768c.json.