---
title: "Digital Media Buying Services"
ocid: "ocds-h6vhtk-037761"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-037761"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-037761.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-037761.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF CUMBRIA"
published: "2024-03-14"
---

# Digital Media Buying Services

Buyer: UNIVERSITY OF CUMBRIA  
Current stage: Award  
OCID: ocds-h6vhtk-037761

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-037761)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-037761.json)

## Summary

The University of Cumbria has completed a tender process for Digital Media Buying Services. The procurement aimed to find a media agency to handle TV, Cinema, OOH, and digital advertising campaigns. The University sought a partner to manage brand, student-specific, and course-specific campaigns. The award has been granted to Havas People Ltd. The contract value is £500,000, expiring on March 14, 2024.

This tender presents an opportunity for media agencies specializing in Advertising and Marketing services to grow their business. Businesses with expertise in managing digital, social, and traditional media campaigns would be well-suited to compete. The University of Cumbria, as the buying organisation, sought a supplier to deliver insight-led campaigns with creative impact and performance-driven metrics to support their student recruitment efforts.

## Notice

University of Cumbria requires a media agency to purchase, manage and optimise our TV, Cinema, OOH and digital advertising campaigns. The successful media agency will manage our brand, student specific and course specific campaigns, covering digital, social, and related TV, Cinema and OOH. Campaign management must reflect appropriate media spend against key periods of the student recruitment cycle, including clearing and post graduate designated campaigns. University of Cumbria are looking for a partner that will deliver insight-led campaigns with creative impact and performance-driven metrics.

### Lot Information

Digital Media Buying

Lot 1 Paid Media

Renewal: Contract can be extended for a further year ( based on performance)

Digital Media Buying Traditional Media

Digital Media buying Services

Renewal: Contract can be extend for 1 further year ( based on performance)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/008260-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Mar 2024 |
| Submission deadline | 18 Nov 2022 |
| Future notice date | Not specified |
| Award date | 14 Mar 2024 |
| Contract period | 9 Jan 2023 - 8 Jan 2025 |
| Recurrence | 3 years |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £500,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF CUMBRIA |
| Additional buyers | EUROPEAN UNION |
| Locality | N/A |
| Post town | Not specified |
| Postcode | N/A |
| Country | Not specified |
| ITL 1 | Not specified |
| ITL 2 | Not specified |
| ITL 3 | Not specified |
| Local authority | Not specified |
| Electoral ward | Not specified |
| Westminster constituency | Not specified |
| Delivery location | TLD12 East Cumbria |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HAVAS PEOPLE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 14 Mar 2024 at 16:16 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/008260-2024
- 20 Oct 2022 at 12:11 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/029592-2022

## Notice URLs

- http://in-tendhost.co.uk/universityofcumbria
- http://www.cumbria.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-037761. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-037761.json.