---
title: "Student Brand Ambassadors"
ocid: "ocds-h6vhtk-037f10"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-037f10"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-037f10.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-037f10.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "FOREIGN COMMONWEALTH AND DEVELOPMENT OFFICE"
published: "2022-11-04"
---

# Student Brand Ambassadors

Buyer: FOREIGN COMMONWEALTH AND DEVELOPMENT OFFICE  
Current stage: Planning  
OCID: ocds-h6vhtk-037f10

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-037f10.json)

## Summary

The Foreign, Commonwealth & Development Office (FCDO) has initiated a tender for a communications campaign titled "Student Brand Ambassadors." The procurement falls under the services category, specifically for advertising campaign services. The tender is at the planning stage, with a focus on engaging young people aged 18-25 to promote safety measures during overseas travel. The FCDO aims to efficiently procure services to increase engagement with government advice among young travelers. The deadline for future notices regarding this procurement is set for 5th December 2022.

This tender by FCDO presents an opportunity for businesses in the advertising and marketing services industry to engage in a government-led campaign targeting young travelers. Companies specializing in advertising services aimed at youth demographics or travel safety could find this tender well-suited for their expertise. Participating in this tender could lead to business growth opportunities and partnerships with a prominent government authority focusing on enhancing communication with a specific target audience.

## Notice

The Foreign, Commonwealth & Development Office (FCDO) has a requirement for a communications campaign to engage young people (18-25 years) and to influence them to read our Travel Advice, sign-up to email alerts, buy appropriate travel insurance and take personal responsibility for their safety overseas. The FCDO is keen to understand how we can best communicate with young people, in a way that resonates, to substantially increase their engagement with government advice. A clear goal is to reach young people travelling to party-type destinations, on gap years, doing adventure tourism and where they may undertake risky type activities overseas such as quad-biking for which they may not have the appropriate travel insurance. We are exploring options and ways to procure these services efficiently. As part of our early market engagement, we are issuing this Request for information to understand supply market capability and perspectives. The aim of the RFI is to help inform future contracting opportunities for a potential tender and to gauge the interest and ability of suppliers to provide this service. Your input will help inform our procurement strategy and sourcing options.

### Lot Information

Lot 1

The FCDO is keen to understand how we can best communicate with young people, in a way that resonates, to substantially increase their engagement with government advice. A clear goal is to reach young people travelling to party-type destinations, on gap years, doing adventure tourism and where they may undertake risky type activities overseas such as quad-biking for which they may not have the appropriate travel insurance. We are exploring options and ways to procure these services efficiently. Your input will help inform our procurement strategy and sourcing options.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/031186-2022 |
| Notice type | Planning Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Nov 2022 |
| Submission deadline | Not specified |
| Future notice date | 5 Dec 2022 |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FOREIGN COMMONWEALTH AND DEVELOPMENT OFFICE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2AH |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services

## Release History

- 4 Nov 2022 at 10:27 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/031186-2022

## Notice URLs

- http://www.fcdo.gov.uk
- https://fcdo.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-037f10. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-037f10.json.