---
title: "Provision of Marketing Campaign Services for Vulnerability and Carbon Monoxide Allowance (VCMA)"
ocid: "ocds-h6vhtk-037fdc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-037fdc"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-037fdc.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-037fdc.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "CADENT GAS LIMITED"
published: "2022-11-07"
---

# Provision of Marketing Campaign Services for Vulnerability and Carbon Monoxide Allowance (VCMA)

Buyer: CADENT GAS LIMITED  
Current stage: Tender  
OCID: ocds-h6vhtk-037fdc

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## Summary

The buying organisation, Cadent Gas Limited, is leading a collaborative tender with SGN, NGN, and WWU to procure Marketing Campaign Services for the Vulnerability and Carbon Monoxide Allowance (VCMA). The tender aims to select a single marketing agency for six campaigns until the end of the current price control period, focusing on supporting customers in vulnerable situations. The procurement stage is currently active, with a deadline for submissions by December 7, 2022.

This tender presents lucrative opportunities for marketing agencies specialising in vulnerable customer support and carbon monoxide awareness campaigns. Businesses well-suited to compete should have experience in delivering targeted messaging, managing large-scale campaigns, and adhering to regulatory frameworks like the VCMA. Cadent Gas Limited, together with SGN, NGN, and WWU, are seeking a service provider capable of meeting the unique requirements of this collaborative initiative to enhance customer safety and awareness in the gas distribution sector.

## Notice

Cadent, SGN, NGN and WWU exist to keep the energy flowing: Cadent are the UK's largest GDN, operating four of the eight regional distribution networks and are responsible for transporting gas to 11 million homes and businesses connected through 82,000 miles of pipeline. Their footprint covers four regions: East of England, North London, North West, and West Midlands. SGN operate the gas distribution network for the South of England & Scotland and are responsible for transporting energy to 6 million homes and businesses across the region. NGN operate the gas distribution network for the North East of England, Northern Cumbria and much of Yorkshire and are responsible for transporting energy to 2.7 million homes and businesses across the region. WWU operate the gas distribution network for the Wales and South West of England and are responsible for transporting energy to 7.5 million customers. All GDNs are proud to be at the heart of heat and work closely with communities to keep them safe, warm, and connected. We also recognise that those customers who find themselves living in vulnerable situations can be more affected by GDN's action or inaction than other customers. For this reason, and as well as being mandated by Ofgem via a price control framework, GDNs strive to ensure that the services that they offer support both customers living in vulnerable situations and customers at risk of exposure to the dangers of carbon monoxide (CO).

### Lot Information

Lot 1

Industry regulator Ofgem's latest set of objectives between 2021 - 2026 encourages gas distribution networks (GDNs) to undertake collaborative work under Vulnerability and Carbon Monoxide Allowance (VCMA) to support customers living in vulnerable situations. As such, Cadent, SGN, Northern Gas Networks (NGN) and Wales & West utilities (WWU) are operating a collaborative tender to select a single marketing agency to run six marketing campaigns as part of VCMA until the end of the current price control period. The services that Cadent, SGN, NGN and WWU are looking to procure through this tender event will be funded via a portion of the networks' VCMA. Therefore, it is important that any successful service provider is able to deliver a service within the confines of the VCMA regulation. More information on Ofgem's VCMA governance can be found by visiting the publications and updates section of Ofgem's website. Summer and Winter campaigns will be needed as part of this initiative each with separate messaging. Additional information: Cadent Gas Limited is leading the administrative work of this procurement for all contracting entities therefore please email Vasilis.Mastorakis@cadentgas.com to formally express interest and get access to the PQQ documents.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/031488-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Nov 2022 |
| Submission deadline | 7 Dec 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,000,000 |
| Lots value | £1,000,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CADENT GAS LIMITED |
| Additional buyers | NORTHERN GAS NETWORKS LIMITED; SCOTLAND GAS NETWORKS PLC; SOUTHERN GAS NETWORKS PLC; WALES & WEST UTILITIES LIMITED |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV7 9JU |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Almond |
| Westminster constituency | Edinburgh West |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 7 Nov 2022 at 18:10 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/031488-2022

## Notice URLs

- https://cadentgas.com/
- https://www.northerngasnetworks.co.uk/
- https://www.sgn.co.uk/
- https://www.wwutilities.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-037fdc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-037fdc.json.