---
title: "MEDIA PLANNING & BUYING FOR WELSH HERO BRANDS"
ocid: "ocds-h6vhtk-038616"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-038616"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-038616.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-038616.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "MENTER A BUSNES"
published: "2023-01-18"
---

# MEDIA PLANNING & BUYING FOR WELSH HERO BRANDS

Buyer: MENTER A BUSNES  
Current stage: Award  
OCID: ocds-h6vhtk-038616

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-038616.json)

## Summary

The procurement process involves the purchase of media planning & buying services for Welsh hero brands by Menter a Busnes. The tender is in the award stage with a total value of GBP 200,000. The procurement focuses on advertising and marketing services within the Welsh Food & Drink sector, targeting audiences in Wales and GB. The campaign will run over 3 months from February to May 2023, across various communication channels like Out of home advertising, TV, VOD, and Digital.

This tender presents business growth opportunities for companies experienced in digital targeting and consumer marketing, especially those with expertise in working with Welsh food and drink brands. Businesses that can deliver innovative and cost-effective advertising strategies to reach target audiences based on attitudes will be well-suited to compete in this open procurement process led by Menter a Busnes.

## Notice

Ten brands from "hero" categories within the Welsh Food & Drink sector seek to create a collaborative approach to consumer marketing, using highly targeted, measurable omnichannel media planning and technology that will identify audiences in Wales and GB, based on their attitudes and behaviours. Every brand will have an individual omnichannel media plan that will be dependent on their individual marketing objectives and target audiences, but the overall campaign will run across 3 months.

### Lot Information

Lot 1

Description of the goods or services required: Ten brands from "hero" categories within the Welsh Food & Drink sector seek to create a collaborative approach to consumer marketing, using highly targeted, measurable omnichannel media planning and technology that will identify audiences in Wales and GB, based on their attitudes and behaviours. Every brand will have an individual omnichannel media plan that will be dependent on their individual marketing objectives and target audiences, but the overall campaign will run across 3 months. Objectives: -Raising consumer awareness for individual Welsh food and drink brands across Wales and GB to be measured pre and post campaign -Gaining the most campaign impact for budget by effectively targeting target audiences based on their attitudes

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/001545-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Jan 2023 |
| Submission deadline | 3 Jan 2023 |
| Future notice date | Not specified |
| Award date | 18 Jan 2023 |
| Contract period | 1 Feb 2023 - 31 May 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £200,000 |
| Lots value | £200,000 |
| Awards value | Not specified |
| Contracts value | £200,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MENTER A BUSNES |
| Locality | CEREDIGION |
| Post town | Shrewsbury |
| Postcode | SY23 3AH |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL41 Mid Wales |
| Local authority | Ceredigion |
| Electoral ward | Llanbadarn Fawr |
| Westminster constituency | Ceredigion Preseli |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | UBIQUITY |

## CPV Codes

### Divisions

- 32 - Radio, television, communication, telecommunication and related equipment
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 32417000 - Multimedia networks
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 18 Jan 2023 at 12:56 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/001545-2023
- 17 Nov 2022 at 12:43 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/032629-2022

## Notice URLs

- http://www.sell2wales.gov.wales
- https://menterabusnes.cymru/
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0860

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-038616. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-038616.json.