--- title: "LinkedIn License for MOD External Vacancies" ocid: "ocds-h6vhtk-038746" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-038746" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-038746.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-038746.json" source: "Find A Tender Service" current_stage: "Award" buyer: "MINISTRY OF DEFENCE" published: "2022-11-22" --- # LinkedIn License for MOD External Vacancies Buyer: MINISTRY OF DEFENCE Current stage: Award OCID: ocds-h6vhtk-038746 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-038746) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-038746.json) ## Summary The Ministry of Defence has awarded a contract for the supply of LinkedIn licenses to LinkedIn Ireland Unlimited Company. The procurement process was initiated as a tender and progressed to the award stage with the title "LinkedIn License for MOD External Vacancies." The contract falls under the services category, specifically for job search services. The Ministry of Defence based in Glasgow, UK, issued this procurement with the objective of utilising the LinkedIn platform for externally advertised vacancies. The award date was on October 11, 2022, with a contract value of £360,316.00. This tender opportunity opens pathways for businesses in the job search services industry or those offering similar professional networking solutions to compete. Companies providing online recruitment tools, social networking services, and platforms for professional matchmaking could find suitable opportunities in similar procurement processes. The bespoke nature of the LinkedIn platform and its diverse reach within Europe, the Middle East, and Africa present a unique proposition for businesses aiming to tap into markets beyond traditional job advertising platforms. ## Notice Use of the LinkedIn platform for externally advertised vacancies in the MOD ### Lot Information Lot 1 Use of the linkedin platform to advertise jobs to external candidates ### Procurement Information The justification is as per PCR 2015, Regulation 32(2)(b)(ii) as follows: Until recently, for externally advertised MOD vacancies, Civil Service Jobs was the only website that potential candidates could find out about MOD's advertised roles. This meant that MOD relied on potential applicants already having an interest in the Civil Service and knowing what sort of opportunities were likely to be available. This made MOD reach extremely narrow as Defence was missing out on large numbers of applicants who did not already have a high awareness of the Civil Service or were interested in a profession but did not know that there were opportunities in MOD. This was negative in terms of the professions, diversity, and social mobility. LinkedIn is a single source provider (there is no alternative supplier offering their services) enabling business areas to showcase prospective candidates what it is like to work for them using a variety of content including adverts/featured content/testimonies before prospective candidates place an application for the advertised role. Recent research has highlighted different outcomes in recruitment for staff with protected characteristics, and whilst activity to address this is multifaceted, enabling MOD to raise the profile of our organisation and the diversity of our workforce will enable us to improve the diversity of our workforce LinkedIn is the only company that provides hiring solutions services to customers within Europe, middle east & Africa. Its hiring and social networking solution is unique and as such, a direct competition process isn't viable. Other companies like, 'Facebook', 'Bark', 'Opportunity', and 'Xing', offer similar social networking platforms but with limited professional reach, unlike LinkedIn. There are clear differences in the services on offer and the scale of reach in terms of target audience. Of these four companies , none have a comparable level of professional and global presence and therefore this would not enable MOD to source quality talent and in turn build and sustain a more diverse workforce. This would detrimentally impact on MOD ability to fill our roles and deliver MOD key objectives. Facebook is the largest social networking platform, 'Facebook' has 2,91 billion monthly users, known mostly for personal networking. 'Bark', has around 5 million users in comparison to Linkedin's 800 million. The basic role of this platform is to connect professionals with people who look for their services. 'Opportunity' is a platform with nearly 80 million users across 190+ countries. It concentrates on professional matchmaking, users can find new job opportunities and apply for them. Xing is a professional-oriented social networking platform that enables its users to network, share news, and look for job opportunities. Although Xing is well known in Germany (17 million users), Austria (1.6 million users), and Switzerland 1.4 million users), it has limited UK reach. Given the above there are no other value-for-money alternatives to consider which will enable us to promote MOD as an employer, advertis our vacancies and with additional products (recruiter directly reach out to prospective candidates). ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/033068-2022 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Award procedure without prior publication of a call for competition | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 22 Nov 2022 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 10 Oct 2022 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £360,316 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | MINISTRY OF DEFENCE | | Locality | GLASGOW | | Post town | Glasgow | | Postcode | G2 8EX | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM3 West Central Scotland | | ITL 3 | TLM32 Glasgow City | | Local authority | Glasgow City | | Electoral ward | Anderston/City/Yorkhill | | Westminster constituency | Glasgow North | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | LINKEDIN IRELAND | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79611000 - Job search services ## Release History - 22 Nov 2022 at 13:20 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/033068-2022 ## Notice URLs - https://www.gov.uk/government/organisations/ministry-of-defence ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-038746. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-038746.json.