---
title: "Representation for AHDB in the Netherlands principally covering Beef and Lamb markets"
ocid: "ocds-h6vhtk-03877a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03877a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03877a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03877a.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AHDB"
published: "2023-03-17"
---

# Representation for AHDB in the Netherlands principally covering Beef and Lamb markets

Buyer: AHDB  
Current stage: Award  
OCID: ocds-h6vhtk-03877a

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03877a.json)

## Summary

The AHDB Exports organisation has awarded a contract for Representation in the Netherlands, focusing on the Beef and Lamb markets. The contract aims to develop Dutch/Belgium and Scandinavian markets for British lamb and beef through a Dutch/English speaking representative. The successful representative will drive sales, liaise with AHDB Exports, identify priority markets, and implement local strategies. The contract starts on 1st April 2023 for one year, with the possibility of two 1-year extensions. The total value is estimated at 84,000 EUROS per annum.

This tender by AHDB Exports presents an opportunity for Dutch-speaking representatives based in the Netherlands to grow businesses by promoting British lamb and beef in the local markets. Companies with expertise in driving sales, developing market strategies, and fostering relationships within the food industry are well-suited to compete in this tender. The procurement process is currently in the award stage, with the contract already active and awarded to Green Seed The Netherlands B.V.

## Notice

AWARDED CONTRACT - AHDB Exports is looking for a Dutch/English speaking representative to develop the Dutch/Belgium and Scandinavian markets for British lamb and beef. The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the selected markets. It is a mandatory requirement that the successful representative speaks English and Dutch, and lives or has a commercial office based in the Netherlands. The contract starts 1st April 2023 for one year, with the option to extend for a further 2 periods of 12 months each. Value is estimated 84,000 EUROS per annum, approx PS75 POUNDS STERLING

### Lot Information

Lot 1

The Contract will be awarded to Provider who will deliver some or all of the following services: * Driving value and volume sales in the Netherlands * Liaise closely with the AHDB Exports team to agree and update on activity and provide the latest market intelligence and insights. * Identify and develop priority markets for British lamb and beef. * Effectively maintain and build new relationships with relevant contracts in the selected markets. Where appropriate, work jointly with them to increase market exposure and demand for British lamb and beef. * Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty. * Act as a brand ambassador for British produce. * Liaise with central AHDB staff in areas such as media, PR, digital.

Renewal: The initial contract is for 1 year with options to extend for 2 periods of 12 months each

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/007830-2023 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Mar 2023 |
| Submission deadline | 12 Jan 2023 |
| Future notice date | Not specified |
| Award date | 22 Feb 2023 |
| Contract period | 31 Mar 2023 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £225,000 |
| Lots value | £225,000 |
| Awards value | Not specified |
| Contracts value | £225,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | KENILWORTH |
| Post town | Coventry |
| Postcode | CV8 2LZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GREEN SEED THE NETHERLANDS |

## CPV Codes

### Divisions

- 98 - Other community, social and personal services

### Codes

- 98112000 - Services furnished by professional organisations

## Release History

- 17 Mar 2023 at 12:47 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/007830-2023
- 23 Nov 2022 at 08:29 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/033150-2022

## Notice URLs

- https://defra.bravosolution.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03877a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03877a.json.