---
title: "Provision of Revenue Based Gift Cards"
ocid: "ocds-h6vhtk-038a46"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-038a46"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-038a46.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-038a46.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "VISITBRITAIN/VISITENGLAND"
published: "2022-12-02"
---

# Provision of Revenue Based Gift Cards

Buyer: VISITBRITAIN/VISITENGLAND  
Current stage: Tender  
OCID: ocds-h6vhtk-038a46

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-038a46)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-038a46.json)

## Summary

VisitBritain (VB) is looking for a Gift Card provider to create Revenue Based Gift Cards for consumers to purchase tourism products. The contract, with an estimated value range of £0.01 - £7,500,000, aims to grow the visitor economy by selling Gift Cards to the B2B and corporate/incentives markets. The procurement process is currently in the tender stage, with a submission deadline of 13th January 2023. The contract will have a duration of 1080 days, with the main delivery location being London, UK within the CPV classification of promotional services.

This tender opportunity by VisitBritain/VisitEngland presents a lucrative chance for businesses providing gift card solutions and promotional services in the tourism sector. Companies offering e-commerce solutions, partnership networks, and B2B sales platforms are well-suited to compete for this contract. By catering to the UK and potential international markets, businesses can leverage this opportunity to expand their market reach and revenue streams through collaboration with VisitBritain in their tourism promotional efforts.

## Notice

VisitBritain (VB) is looking at opportunities to grow the visitor economy through the creation of Gift Cards as a currency for consumers to purchase tourism products. In addition, we are looking to penetrate a new market for revenue generation through the sale of the Gift Cards in the B2B and corporate/incentives market.

### Lot Information

Lot 1

VB is looking for a Gift Card provider that offers a sale and redemption solution of Gift Card products for the tourism industry.

VB would sell and redeem the Gift Card (B2C) on its e-commerce site (VB Shop) and in addition, we are looking for a Gift Card provider to facilitate the sale and redemption of Gift Cards in the B2B space through its existing network of partnerships.

The VB Gift Card would have approximately 30-40 key attractions across the UK and be available as a minimum in the UK domestic market, and potentially in the international markets.

VB would like to sell the Gift Card through its VisitBritain shop online platform (B2C) and also would like the VB Gift Card to be sold to the corporate/incentives markets/shopping centres/3rd parties (B2B).

The market should note that the estimated contract value cannot be quantified at this stage, therefore this estimated range for this 'concession' contract is PS0.01 - PS7,500,000.

To register your interest in this potential opportunity, and to participate in the Prior Information Market Testing, please register using the following link:

https://visitbritain.force.com/s/Welcome

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/034215-2022 |
| Notice type | Planning Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning, Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Dec 2022 |
| Submission deadline | 13 Jan 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £7,500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITBRITAIN/VISITENGLAND |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 75 - Administration, defence and social security services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 75125000 - Administrative services related to tourism affairs
- 79342200 - Promotional services

## Release History

- 2 Dec 2022 at 14:39 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/034215-2022

## Notice URLs

- http://www.visitbritain.org
- https://visitbritain.force.com/s/Welcome

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-038a46. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-038a46.json.