---
title: "BTA1821 Provision of Gift Cards (electronic and physical)"
ocid: "ocds-h6vhtk-038ace"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-038ace"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-038ace.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-038ace.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "VISITBRITAIN/VISITENGLAND"
published: "2023-08-18"
---

# BTA1821 Provision of Gift Cards (electronic and physical)

Buyer: VISITBRITAIN/VISITENGLAND  
Current stage: Award  
OCID: ocds-h6vhtk-038ace

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-038ace)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-038ace.json)

## Summary

VisitBritain is seeking providers for the creation of Gift Cards as a currency for consumers to purchase tourism products. The procurement process, titled "BTA1821 Provision of Gift Cards (electronic and physical)," falls under the goods category with a focus on paper stationery and other items. The procurement method is an open procedure, with the buyer identified as VisitBritain/VisitEngland based in London, United Kingdom. The procurement stage is completed, and the award has been given to Blackhawk Network EMEA Ltd. The contract worth £564,175 was signed on August 17, 2023.

This public procurement contracting opportunity by VisitBritain presents a chance for businesses in the tourism industry to provide solutions for selling and redeeming Gift Card products. Businesses well-suited to compete are those offering innovative and user-friendly Gift Card solutions with the capability to cater to both B2C and B2B markets. The procurement involves a substantial value contract signed recently, offering a lucrative growth opportunity for businesses looking to expand their market presence in the tourism sector.

## Notice

VisitBritain (VB) is looking at opportunities to grow the visitor economy through the creation of Gift Cards as a currency for consumers to purchase tourism products. In addition, we are looking to penetrate a new market for revenue generation through the sale of the Gift Cards in the B2B and corporate/incentives market.

### Lot Information

Lot 1

VB is looking for a Gift Card provider that offers a sale and redemption solution of Gift Card products for the tourism industry.

VB would sell and redeem the Gift Card (B2C) on its e-commerce site (VB Shop) and in addition, we are looking for a Gift Card provider to facilitate the sale and redemption of Gift Cards in the B2B space through its existing network of partnerships.

The VB Gift Card would have approximately 30-40 key attractions across the UK and be available as a minimum in the UK domestic market, and potentially in the international markets.

VB would like to sell the Gift Card through its VisitBritain shop online platform (B2C) and also would like the VB Gift Card to be sold to the corporate/incentives markets/shopping centres/3rd parties (B2B).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/024270-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Aug 2023 |
| Submission deadline | 13 Jan 2023 |
| Future notice date | Not specified |
| Award date | 16 Aug 2023 |
| Contract period | 13 Feb 2023 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £499,999 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £564,175 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITBRITAIN/VISITENGLAND |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BLACKHAWK NETWORK EMEA |

## CPV Codes

### Divisions

- 30 - Office and computing machinery, equipment and supplies except furniture and software packages
- 75 - Administration, defence and social security services

### Codes

- 30199000 - Paper stationery and other items
- 75125000 - Administrative services related to tourism affairs

## Release History

- 18 Aug 2023 at 08:13 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/024270-2023
- 5 Dec 2022 at 16:49 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/034406-2022

## Notice URLs

- http://www.blackhawknetwork.com/uk-en
- http://www.gov.uk/courts-tribunals
- http://www.visitbritain.org
- https://visitbritain.force.com/s/Welcome

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-038ace. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-038ace.json.