---
title: "SC22166 - Road Safety - Crown Commercial Services Framework"
ocid: "ocds-h6vhtk-038b7c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-038b7c"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-038b7c.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-038b7c.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "KENT COUNTY COUNCIL"
published: "2022-12-09"
---

# SC22166 - Road Safety - Crown Commercial Services Framework

Buyer: KENT COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-038b7c

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## Summary

The Kent County Council has recently awarded a contract for the "SC22166 - Road Safety – Crown Commercial Services Framework" under a selective procurement method. The contract involves services related to transport safety campaigns aiming to improve road user behavior. The procurement process has concluded, with Manning Gottlieb OMD being the active supplier. The framework focuses on media buying for campaign dissemination, inclusive of extensive research to evaluate campaign effectiveness. The contract was signed on 26th September 2022.

This tender offers opportunities for businesses specializing in media buying, market research, transportation services, and behavioural change campaigns. Suitable businesses should have experience in delivering impactful messaging campaigns aimed at promoting road safety and improving public awareness. With a focus on behavioural change techniques and mass messaging, businesses with expertise in these areas are well-suited to compete in this procurement process facilitated by the Kent County Council.

## Notice

The campaigns focus on creating awareness of improved behaviour across all road users and on using behavioural change techniques and informative education to deliver key messages to road users. We use mass messaging techniques countywide but can also be specific to area or district. These messages communicate effectively across a wide area within a short timescale, ensuring there is consistency and enabling local education or training activity to benefit from the credibility of association with a bigger message. The campaigns are an annual programme that coincide with the National Policing Calendar, consequently our campaigns run alongside the issues the police are enforcing. An annual campaign calendar also ensures that we work collaboratively with our partner agencies on the same issues at the same time, ensuring consistent messaging across the county. Having a programme of campaigns throughout the year gives us the opportunity to continuously target specific road users and their behaviours. We are able, across the year, to target specific areas that occur highly in the crash stats and can not only target online audiences but also within town centres, radio, TV and pubs.

### Lot Information

Lot 1

All of our campaign creative has been developed, our requirement for this procurement exercise is for media buying, exclusively; if we require further development of creative, this would fall outside of this framework and procurement regulations apply. Most campaigns, dependent on the total cost of the campaign, undertake a pre and post and often midterm research exercise with a market research company; this helps us to understand where the campaigns are being well received and if the public are reacting in a positive way and their behaviours have changed. It is particularly reassuring when public behaviours and opinions have clearly changed, but if they have not, it can give us a clear indication of where we still need to campaign and increase our messaging.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/034891-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Dec 2022 |
| Submission deadline | 8 Dec 2022 |
| Future notice date | Not specified |
| Award date | 25 Sep 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | KENT COUNTY COUNCIL |
| Locality | MAIDSTONE |
| Post town | Rochester |
| Postcode | ME14 1XQ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ4 Kent |
| ITL 3 | TLJ45 Mid Kent |
| Local authority | Maidstone |
| Electoral ward | Penenden Heath |
| Westminster constituency | Maidstone and Malling |
| Delivery location | TLJ4 Kent |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MANNING GOTTLIEB OMD |

## CPV Codes

### Divisions

- 34 - Transport equipment and auxiliary products to transportation
- 60 - Transport services (excl. Waste transport)

### Codes

- 34000000 - Transport equipment and auxiliary products to transportation
- 60000000 - Transport services (excl. Waste transport)

## Release History

- 9 Dec 2022 at 10:49 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/034891-2022
- 7 Dec 2022 at 15:17 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/034657-2022

## Notice URLs

- http://www.kent.gov.uk
- http://www.kentbusinessportal.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-038b7c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-038b7c.json.