---
title: "Media Buying Agents and Associated Services (Advertising)"
ocid: "ocds-h6vhtk-039518"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-039518"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-039518.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-039518.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BISHOP GROSSETESTE UNIVERSITY"
published: "2023-04-20"
---

# Media Buying Agents and Associated Services (Advertising)

Buyer: BISHOP GROSSETESTE UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-039518

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## Summary

The Bishop Grosseteste University (BGU) has completed a procurement process for Media Buying Agents and Associated Services within the advertising management services category. The goal was to appoint a service provider to handle various advertising tasks, including campaign advertising, student marketing, and commercial advertising management. The procurement method was an open procedure, with a contract value of £998,408. The awarded supplier for this contract is Havas People Limited.

This opportunity offered by BGU provides a chance for media agencies and advertising companies to showcase their expertise in media planning and buying. Businesses specialising in advertising management services and media buying are well-suited to compete for this tender. The contract includes the option to extend for up to 24 months, allowing for long-term partnerships and potential growth opportunities for the successful supplier. BGU has set clear criteria for quality and cost in the award process, emphasising the importance of both aspects in the selection of the service provider.

## Notice

BGU is undertaking a procurement process to identify and appoint a service provider to provide media buying and advertising/marketing solutions to reflect the different types of advertising services required, including but not exhaustive to: a. Campaign Advertising and Related Services. b. Student Marketing. c. Management of Commercial Advertising Space.

### Lot Information

Lot 1

Tenders are invited in respect of Media Buying Agents and Associated Services. The successful supplier will be responsible for providing this service, liaising closely with the Authority Representative (contract manager). BGU Seeks a Supply partner (Media Buying Agent) who shall: a.Raise the profile of the University within the marketplace and specifically amongst our core target audience, prospective UG students through digital and above the line advertising. b.Deliver an annual continuous, optimized approach to marketing that protects and builds our brand, drives up lead generation and delivers year on year growth in student numbers. c.Maximise the impact of key campaigns across the year enabling us to meet recruitment targets, including supporting recruitment to new courses and clearing. The successful Supplier shall be an expert media agency who can be the University's 'go to' agency for all media planning and buying for all departments of the University.

Options: The contract agreement has the option to extend for up to a further 24 months. The total estimated value stated in Section II.2.6) includes the option period.

Renewal: Upon termed expiry.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/011305-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Apr 2023 |
| Submission deadline | 15 Feb 2023 |
| Future notice date | Not specified |
| Award date | 8 Apr 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,000,000 |
| Lots value | £1,000,000 |
| Awards value | Not specified |
| Contracts value | £998,408 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BISHOP GROSSETESTE UNIVERSITY |
| Locality | LINCOLN |
| Post town | Lincoln |
| Postcode | LN1 1DY |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF3 Lincolnshire |
| ITL 3 | TLF30 Lincolnshire CC |
| Local authority | Lincoln |
| Electoral ward | Carholme |
| Westminster constituency | Lincoln |
| Delivery location | TLF30 Lincolnshire CC |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HAVAS PEOPLE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341200 - Advertising management services

## Release History

- 20 Apr 2023 at 09:05 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/011305-2023
- 4 Jan 2023 at 16:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/000198-2023

## Notice URLs

- https://www.bgu.ac.uk
- https://www.delta-esourcing.com
- https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=776498119
- https://www.delta-esourcing.com/tenders/UK-UK-Lincoln:-Advertising-management-services./RTWY46H8V3
- https://www.delta-esourcing.com/tenders/UK-title/RTWY46H8V3

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-039518. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-039518.json.