--- title: "Advertising, Media Buying & Creative Services" ocid: "ocds-h6vhtk-03953d" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03953d" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03953d.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03953d.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "CABINET OFFICE" published: "2023-01-05" --- # Advertising, Media Buying & Creative Services Buyer: CABINET OFFICE Current stage: Planning OCID: ocds-h6vhtk-03953d [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03953d) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03953d.json) ## Summary The Cabinet Office is planning to launch a tender for "Advertising, Media Buying & Creative Services" in the services category. The contract value is around £14 million with a potential duration of 36 months. The tender will involve media planning, negotiating, buying, and offering attraction strategy advice. The deadline for ITT submission is expected at the end of February or early March 2023, with contract award planned for May 2023. This tender offers opportunities for businesses providing advertising, media, and creative design services. Companies with expertise in media planning, buying, and creative content creation would be well-suited to compete. Interested firms should monitor the RM6124 Communications Marketplace for potential procurement through a Dynamic Purchasing System framework. Registration as a new supplier is required for increased visibility to over 6,000 government buyers. The indicative timeline suggests a launch in late January or early February 2023 and a contract award in May 2023. ## Notice We may seek a contract which can provide advertising, media & creative design services for GRS to help drive attraction and optimise our centralised recruitment service. The contract value is anticipated to be circa PS14 million with a potential contract duration of 36 months (3 years) and is subject to change. A broad reach is required, therefore the supplier is expected to have the ability to access more than 150+ different media options. It's not possible to predict the volume of work that the Supplier can expect to receive. It is not uncommon for work flow to follow a trend of peaks and troughs, sometimes with rapid and significant changes in volume. However, we can say that historically the average number of campaigns commissioned per month has been 50-60 (circa 600 commissions in a 12 month period). It is not unusual for a number of large and complex campaigns to be commissioned at the same time, therefore the ability for a supplier to be adaptable and flexible is essential. ### Lot Information Lot 1 1. Introduction Please note, there is no commitment or guarantee that procurement activity will go ahead, this procurement is subject to internal approvals. This note is therefore intended for information purposes. The purpose of this note is to alert potential suppliers of a possible opportunity that may be of interest. Government Recruitment Service (GRS) falls within Government Business Services (GBS) which is hosted by Cabinet Office. GRS is delivering a centralised recruitment service across the core UK Civil Service and some wider public sector organisations. We may seek a contract which can provide advertising, media & creative design services to help drive attraction and optimise our centralised recruitment service. Scope of the requirement The contract value is anticipated to be circa PS14 million with a potential contract duration of 36 months (3 years) and is subject to change. We would be seeking a contract which can provide advertising, media & creative design services for GRS. There are 4 main areas within scope which include but are not limited to: Media planning, negotiating and buying Offering attraction strategy advice Media advertising such as print, digital, social Offering market insight A broad reach is required, therefore the supplier is expected to have the ability to access more than 150+ different media options. GRS requirements may include, but are not limited to the following: * Print press * Recruitment guides and publications * Television advertisements * Radio advertisements * Digital and social media * Billboards and poster boards * Promotional material - this includes brochures, flyers * Landing pages * Content creation for microsites and landing pages as part of an advertising and media campaign * Job Boards As well as: - Providing tailored campaign planning and media buying advice (inc tailored market analysis) for all new commissions, incorporating digital, social, print and online media and other specialist channels, job boards, job aggregators, Search Engines, programmatic advertising and channels - Providing expert advice on the most suitable forms/types of media to include - Provide in-campaign performance reporting - Provide bespoke copy production, copy-writing, copy editing and creative input, as required - Working with media providers to ensure that advertising campaigns are successful and delivering value for money - Developing creative content and branding 2. Volume It's not possible to predict the volume of work that the Supplier can expect to receive. It is not uncommon for work flow to follow a trend of peaks and troughs, sometimes with rapid and significant changes in volume. However, we can say that historically the average number of campaigns commissioned per month has been 50-60 (circa 600 commissions in a 12 month period). It is not unusual for a number of large and complex campaigns to be commissioned at the same time, therefore the ability for a supplier to be adaptable and flexible is essential. 3. Potential Route to Market & how to register Should the procurement go ahead, the potential route to market may be via the RM6124 Communications Marketplace, which is a Dynamic Purchasing System framework. Crown Commercial Services may coordinate the procurement on behalf of Government Recruitment Service. What you need to do If you are not already registered you will need to visit the following webpage to register as a new supplier: https://supplierregistration.cabinetoffice.gov.uk/sr Register to increase your visibility to over 6,000 government buyers. Please allow 10-15 days for registration on the DPS platform. 4. Indicative timeline Dates are subject to change, therefore this timeline is for indicative purposes only ITT launch; late Jan / early Feb 2023 (Inc. period open for clarification questions) ITT close; end of Feb 2023 / early March 2023 Evaluation, standstill, internal approvals: April into May 2023 Contract award May 2023 Additional information: Potential suppliers will not be prejudiced by any response to this PIN and a response is not expected. This PIN does not formally signify the beginning of a procurement and does not constitute a commitment by the Government Recruitment Service to undertake any procurement exercise. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/000258-2023 | | Notice type | Planning Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 5 Jan 2023 | | Submission deadline | Not specified | | Future notice date | 6 Feb 2023 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £14,000,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Planned | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CABINET OFFICE | | Locality | LONDON | | Post town | South West London | | Postcode | SW1A 2AS | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | St James's | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 5 Jan 2023 at 12:56 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/000258-2023 ## Notice URLs - https://supplierregistration.cabinetoffice.gov.uk/sr - https://www.gov.uk/government/organisations/cabinet-office ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03953d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03953d.json.