---
title: "Museums and Galleries Market Insights Framework"
ocid: "ocds-h6vhtk-039614"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-039614"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-039614.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-039614.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "THE TRUSTEES OF THE BRITISH MUSEUM"
published: "2023-01-09"
---

# Museums and Galleries Market Insights Framework

Buyer: THE TRUSTEES OF THE BRITISH MUSEUM  
Current stage: Tender  
OCID: ocds-h6vhtk-039614

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## Summary

The British Museum is leading a collaborative procurement exercise for market research services on behalf of a consortium of London-based museums and galleries. The tender, titled "Museums and Galleries Market Insights Framework," aims to gather quantitative data on visitors for analysis and reporting purposes. The contract value is £1,500,000, and the procurement stage is currently active with a deadline for submission on 8th February 2023. The tender is for a four-year framework agreement with a single supplier, covering regular year-long visitor surveys.

This tender by The British Museum presents a significant opportunity for agencies with expertise in market research and analysis, particularly in the cultural and visitor attraction sectors. Businesses with a track record in providing insightful reports based on consumer brands within the heritage sector are well-suited to compete. The contract period is 48 months, with monthly, quarterly, and annual reporting requirements for data collected from face-to-face exit surveys conducted at various museum sites across London.

## Notice

The British Museum is leading a collaborative procurement exercise for the provision of market research services on behalf of a number of publicly funded London based museums and galleries. The work will comprise quantitative research of visitors to each of these organisations and their regional sites, followed by the production and supply of data, analysis and reporting so that data history is consistent, and longer-term trends can be analysed. Data collection will be mainly from face to face interviews with visitors to the participating sites, some sites may choose to use online data collection. From the access to this breadth and depth of sector data, the successful agency would be expected to provide further insight and interpretation. Interested parties will need to demonstrate a track record in providing insightful analysis and reports based on solid understanding of consumer brands including but not limited to cultural/visitor attractions in the heritage sector

### Lot Information

Lot 1

It is the intention of The British Museum to procure on behalf of a consortium including itself and a group of partner museums and galleries a four-year framework agreement with a single supplier that will be expected to provide market research services covering quantitative audience profiling (demographics, attitudes and behaviours), reporting and benchmarking for the consortium. This will cover regular year-long visitor surveys. Members of the consortium include: The British Museum Tate Gallery (including Tate Liverpool and St. Ives) Victoria and Albert Museum (including Young V&A, V&A Storehouse, and V&A East from 25/26) Natural History Museum (including the Natural History Museum at Tring) National Gallery National Portrait Gallery Imperial War Museums (including IWM North) Museum of London (main site from 26/27, including MoL Docklands) National Army Museum The Horniman Museum and Gardens Wellcome Collection The Wallace Collection The Science Museum Museum of the Home Consortium members require a robust representative overview of the profile, motivations, behaviours and visit outcomes of the visitors to their sites across the financial year. Representative data should be collected via a core method of face-to-face exit surveys conducted throughout the year at each site with the option for some sites to offer online methods if they are able and wish to. All data collection is to be conducted in accordance with best practice principles for market research activities. Members require that data is collected and reported monthly, quarterly and annually, following the standard financial year. The expectation of the members is that they will have access to the collected weighted and cleaned data at the level of respondent and group, as well as regular delivery of summarised excel spreadsheets at the end of each month, quarter and financial year - both by site and relevant benchmarking tables. Beyond the provision of data as outline above, members will require varying levels of written quarterly and annual reporting and in person presentation of findings. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/NZ92N3ZSX6

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/000607-2023 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Jan 2023 |
| Submission deadline | 8 Feb 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | 48 months |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,500,000 |
| Lots value | £1,500,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE TRUSTEES OF THE BRITISH MUSEUM |
| Locality | LONDON |
| Post town | Central London |
| Postcode | WC1B 3DG |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 9 Jan 2023 at 19:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/000607-2023

## Notice URLs

- http://www.britishmuseum.org
- https://www.delta-esourcing.com/respond/NZ92N3ZSX6
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Market-research-services./NZ92N3ZSX6

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-039614. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-039614.json.