---
title: "Advertising Services Framework"
ocid: "ocds-h6vhtk-039857"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-039857"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-039857.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-039857.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "TRANSLINK"
published: "2023-08-07"
---

# Advertising Services Framework

Buyer: TRANSLINK  
Current stage: Award  
OCID: ocds-h6vhtk-039857

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-039857)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-039857.json)

## Summary

The buying organization, Translink, has awarded a contract for the "Advertising Services Framework" in the services category. This procurement, intended to enhance public transport in Northern Ireland, has a total contract value of £8,400,000. The framework agreement was established to work with a full-service Advertising Agency to promote brand marketing communications and increase passenger transport usage and revenue. The procurement method used was a selective procedure with the award criteria focused on quality and cost. The award was granted to ARDMORE ADVERTISING MARKETING LTD.

This tender by Translink offers business growth opportunities for advertising agencies and marketing firms interested in providing services to improve public transport systems. Suitable businesses should have expertise in implementing brand marketing strategies and delivering advertising campaigns. The contract, now active, aims to drive passenger journeys and revenue through innovative marketing communications. Interested parties should be prepared to engage with Translink's requirements to support the Better.Connected strategy and meet the challenging targets outlined in the framework agreement.

## Notice

To further enhance public transport in Northern Ireland, Translink is seeking to establish a single supplier Framework Agreement with a full-service Advertising Agency as strategic partner to implement a programme of brand marketing communications to increase passenger transport journeys and revenue, and deliver the challenging targets of the Better.Connected strategy. There is no guaranteed level of business. Your response must be submitted via the relevant Call for Tender (CfT) on the eTendersNI portal. Instructions on how to submit your response can be found within the Interactive Walkthrough on the eTendersNI Homepage. No other method of submission will be accepted. Please note that Social Value will apply to this contract.

### Lot Information

Lot 1

To further enhance public transport in Northern Ireland, Translink is seeking to establish a single supplier Framework Agreement with a full-service Advertising Agency as strategic partner to implement a programme of brand marketing communications to increase passenger transport journeys and revenue, and deliver the challenging targets of the Better.Connected strategy. There is no guaranteed level of business. Your response must be submitted via the relevant Call for Tender (CfT) on the eTendersNI portal. Instructions on how to submit your response can be found within the Interactive Walkthrough on the eTendersNI Homepage. No other method of submission will be accepted. Please note that Social Value will apply to this contract. Additional information: Total contract values provided are INCLUSIVE of VAT.

Options: The Framework Agreement may be extended, on agreement of both parties, for further period(s) of up to a maximum of 48 months.

Renewal: This framework agreement may be re-tendered prior to the expiry date.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/022859-2023 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Aug 2023 |
| Submission deadline | 20 Feb 2023 |
| Future notice date | Not specified |
| Award date | 6 Aug 2023 |
| Contract period | Not specified |
| Recurrence | This framework agreement will likely be retendered before the final end date. |

## Values

| Field | Value |
| --- | --- |
| Tender value | £7,000,000 |
| Lots value | £7,000,000 |
| Awards value | Not specified |
| Contracts value | £8,400,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSLINK |
| Locality | BELFAST |
| Post town | Northern Ireland |
| Postcode | BT2 7LX |
| Country | Northern Ireland |
| ITL 1 | TLN Northern Ireland |
| ITL 2 | TLN0 Northern Ireland |
| ITL 3 | TLN06 Belfast |
| Local authority | Belfast |
| Electoral ward | Central |
| Westminster constituency | Belfast South and Mid Down |
| Delivery location | TLN Northern Ireland, TLN0 Northern Ireland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ARDMORE ADVERTISING MARKETING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 7 Aug 2023 at 08:34 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/022859-2023
- 17 Jan 2023 at 21:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/001477-2023

## Notice URLs

- https://etendersni.gov.uk/epps

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-039857. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-039857.json.