---
title: "The Provision of Media Buying Services"
ocid: "ocds-h6vhtk-0398ef"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0398ef"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0398ef.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0398ef.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF STRATHCLYDE"
published: "2023-01-19"
---

# The Provision of Media Buying Services

Buyer: UNIVERSITY OF STRATHCLYDE  
Current stage: Award  
OCID: ocds-h6vhtk-0398ef

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## Summary

The University of Strathclyde, as the buying organisation, recently completed a procurement process with the title "The Provision of Media Buying Services" in the services industry category, located in Glasgow, United Kingdom. The procurement stage was an open procedure, and the deadline for this tender was on 2023-01-10. The University required a media agency to provide strategic media consultancy and design media buying plans targeting international student demographics.

This tender presents an opportunity for media agencies with expertise in advertising and marketing services to work with the University of Strathclyde. Businesses specializing in digital marketing across various channels can compete for this tender. The award criteria for this contract focused on quality (80%) and commercial aspects (20%), providing a clear framework for potential suppliers to tailor their bids and proposals appropriately.

## Notice

The University of Strathclyde requires a media agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculties strategic intents.

### Lot Information

Lot 1

The University of Strathclyde requires a Media Buying Agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculty's strategic intents. The appointed media buying partner will be required to deliver targeted, effective and customer-responsive media campaigns. Campaigns which are scheduled to generate high quality leads that the universities marketing and communications teams can convert into applicants. Campaigns are required to have a global reach and target a multifaceted, international student demographic targeted to areas which include but are not limited to China, Thailand, USA, Germany. The services required included but are not limited to strategic media advice on sector insights, media scheduling (including placement, negotiating rates and coordination with the central and other faculty teams) advising on partnerships/sponsorship opportunities, evaluation of number of leads generated, best copy, regular adjustments to the advertising to gain the best yield, press campaigns, press supplements, search engine advice, online recruitment profiles, Associated advertising options for social media, paid for sponsored advert, boosts, lead generation. The contracted supplier must have digital marketing expertise and services across channels that cannot currently be managed in-house.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/001711-2023 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Jan 2023 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 10 Jan 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £2,480,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF STRATHCLYDE |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G1 1QE |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Anderston/City/Yorkhill |
| Westminster constituency | Glasgow North East |
| Delivery location | TLM82 Glasgow City |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PENNA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 19 Jan 2023 at 14:49 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/001711-2023

## Notice URLs

- http://www.strath.ac.uk/
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000696883
- https://ted.europa.eu/udl?uri=TED:NOTICE:191135-2022:TEXT:EN:HTML
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00113

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0398ef. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0398ef.json.