---
title: "MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN"
ocid: "ocds-h6vhtk-039a42"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-039a42"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-039a42.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-039a42.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "MENTER A BUSNES"
published: "2023-05-25"
---

# MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN

Buyer: MENTER A BUSNES  
Current stage: Award  
OCID: ocds-h6vhtk-039a42

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## Summary

The contracting process for the MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN was carried out by Menter a Busnes. The procurement stage was completed, and the contract was awarded to Ubiquity on 24th May 2023. The campaign aimed to promote Welsh food and drink to Welsh and GB consumers. The procurement method used was an open procedure in the services category. The deadline for the tender was in May 2023.

This tender presents an opportunity for businesses in the marketing services sector, particularly those with expertise in media planning and buying. The focus on targeting specific audiences in Wales and GB based on their attitudinal behaviours requires specialised capabilities. Small and medium-sized enterprises (SMEs) with innovative technology solutions could find this tender well-suited for expanding their business reach.

## Notice

A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience. The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023. The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours.

### Lot Information

Lot 1

A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience. The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023. The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/014862-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 May 2023 |
| Submission deadline | 6 Mar 2023 |
| Future notice date | Not specified |
| Award date | 23 May 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £160,000 |
| Lots value | £160,000 |
| Awards value | Not specified |
| Contracts value | £150,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MENTER A BUSNES |
| Locality | CEREDIGION |
| Post town | Shrewsbury |
| Postcode | SY23 3AH |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL41 Mid Wales |
| Local authority | Ceredigion |
| Electoral ward | Llanbadarn Fawr |
| Westminster constituency | Ceredigion Preseli |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | UBIQUITY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services

## Release History

- 25 May 2023 at 07:50 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/014862-2023
- 24 Jan 2023 at 16:00 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/002193-2023

## Notice URLs

- https://menterabusnes.cymru/home/
- https://www.sell2wales.gov.wales/
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0860

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-039a42. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-039a42.json.