---
title: "Neath Port Talbot Destination Marketing & Pride of Place Campaign"
ocid: "ocds-h6vhtk-03a27e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03a27e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03a27e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03a27e.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NEATH PORT TALBOT COUNCIL"
published: "2023-04-18"
---

# Neath Port Talbot Destination Marketing & Pride of Place Campaign

Buyer: NEATH PORT TALBOT COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-03a27e

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## Summary

The Neath Port Talbot Council has awarded a contract for the "Neath Port Talbot Destination Marketing & Pride of Place Campaign" to Rethink PR & Marketing. The campaign aims to raise the profile of Neath Port Talbot as a year-round visitor destination and change perceptions of the area. The campaign comprises two elements targeting both visitors and local residents, with a deadline to meet all outputs by 31st March 2025. The contract value is £250,000, and the commencement date is scheduled for May 2023.

This tender presents an opportunity for businesses in the advertising and marketing services industry to contribute to enhancing the image and visibility of Neath Port Talbot. Companies with expertise in destination marketing and brand strategy are well-suited to compete for this contract. The open procurement process provides a chance for businesses of varying sizes to participate and potentially secure a contract with the Neath Port Talbot Council.

## Notice

See description of procurement

### Lot Information

Lot 1

An award has been made by Neath Port Talbot Council to appoint a supplier to deliver the following campaign: The Campaign:- The aims for the Neath Port Talbot Destination Marketing and Pride of Place campaign is to raise the profile of Neath Port Talbot as an alternative year round visitor destination and change perceptions of Neath Port Talbot as a place to live, work and visit. The campaign should be delivered in full and all campaign outputs met by 31st March 2025. Commencement date scheduled for May 2023. There are two distinct elements to the campaign which are summarised below. Destination marketing campaign:- This element of the campaign will utilise the 'Dramatic Heart of Wales' destination brand to target overnight 'short stay' visitors to the area in order to encourage the growth of the visitor economy. 'Pride of Place' marketing campaign :- This element of the campaign will utilise the wider place brand (in particular the Front and Centre brand) to change perceptions of Neath Port Talbot among local Neath Port Talbot residents and residents and investors within the South Wales region. Additional information: NPTCBC has recently secured funding via the UK Shared Prosperity Fund (SPF) to deliver a destination marketing and pride of place campaign targeting visitors to Neath Port Talbot and residents and investors within the region.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/011084-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Apr 2023 |
| Submission deadline | 8 Mar 2023 |
| Future notice date | Not specified |
| Award date | 30 Mar 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £250,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £250,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEATH PORT TALBOT COUNCIL |
| Locality | PORT TALBOT |
| Post town | Swansea |
| Postcode | SA13 1PJ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL44 Neath Port Talbot |
| Local authority | Neath Port Talbot |
| Electoral ward | Aberavon |
| Westminster constituency | Aberafan Maesteg |
| Delivery location | TLL17 Bridgend and Neath Port Talbot |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | RETHINK PR & MARKETING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342200 - Promotional services
- 79416000 - Public relations services

## Release History

- 18 Apr 2023 at 11:51 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/011084-2023
- 2 Feb 2023 at 16:13 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/003317-2023

## Notice URLs

- http://www.npt.gov.uk
- https://etenderwales.bravosolution.co.uk/home.html
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0274

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03a27e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03a27e.json.