---
title: "US_22055 - Media Advertising"
ocid: "ocds-h6vhtk-03a329"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03a329"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03a329.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03a329.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF SUSSEX"
published: "2024-04-23"
---

# US_22055 - Media Advertising

Buyer: UNIVERSITY OF SUSSEX  
Current stage: Award  
OCID: ocds-h6vhtk-03a329

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03a329.json)

## Summary

The University of Sussex initiated a tender process for media advertising services covering online and offline advertising for student recruitment marketing. The main procurement category is services, with a focus on advertising and marketing services. The tender, with the title "US_22055 - Media Advertising," has two lots for online and offline advertising. The University of Sussex is located in Brighton, United Kingdom. The tender is in the award stage, with key deadlines previously set for the submission of tenders.

This tender by the University of Sussex presents business growth opportunities for companies providing advertising and marketing services. Businesses well-suited to compete are those with expertise in online and offline advertising for student recruitment marketing. The selective procurement method, with a restricted procedure, indicates a tailored selection process for suppliers. The University's emphasis on campaign planning, strategy, and audience targeting suggests a need for suppliers with strong creative and technical capabilities to support their marketing objectives efficiently.

## Notice

The contract(s) under tender will cover all types of online and offline advertising services for student recruitment marketing, including, but not limited to, planning and strategy input, platform/channel expertise and advice, making recommendations to meet objectives, buying media space, campaign management, optimisation, tracking, reporting and evaluation.

### Lot Information

Lot 1 - Online advertising (Digital)

We are seeking a supplier that can support our recruitment objectives from campaign planning through to delivery. This will be achieved through a detailed knowledge of our target audiences combined with a deep knowledge of paid for social and search platforms. Activities may range from overarching University level awareness raising and promotion, to subject area specific activities as well as individual courses. We work with a roster of design agencies to deliver the creative for many of our campaigns however, creative expertise and support, whether developing initial concepts or adapting existing creative for specific channels is something that we expect the successful bidder to be able to fulfil.

Renewal: Two optional extensions of 12 months

Offline advertising (Out of Home)

We will work with an agency to develop and deliver tightly targeted offline/out-of-home awareness and student recruitment campaigns. Activity is usually planned to coincide with key dates in the recruitment calendar. * in advance of recruitment events, * in the run-up to application deadlines * and for UG students, in advance of Clearing. * When budgets allow, we also run awareness boosting activity when students are in the research and consideration periods of their university application journey. The main focus of this activity for prospective students will be to raise awareness of the university, prompt visits to our website and to drive appropriate visitors to the open day booking pages on our website. We require an agency to work with us to maximise the value of our budgets and help us plan our activity to reach our priority audiences as efficiently as possible.

Renewal: Two optional extensions of 12 months

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/013111-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Apr 2024 |
| Submission deadline | 8 Mar 2023 |
| Future notice date | Not specified |
| Award date | 21 Aug 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £3,750,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF SUSSEX |
| Locality | FALMER, BRIGHTON |
| Post town | Brighton |
| Postcode | BN1 9RH |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ2 Surrey, East and West Sussex |
| ITL 3 | TLJ21 Brighton and Hove |
| Local authority | Brighton and Hove |
| Electoral ward | Coldean & Stanmer |
| Westminster constituency | Brighton Pavilion |
| Delivery location | TLJ2 Surrey, East and West Sussex |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | ANYTHING IS POSSIBLE MEDIA; MEERKAT WORKS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 23 Apr 2024 at 10:37 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/013111-2024
- 7 Mar 2023 at 13:14 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/006580-2023
- 6 Feb 2023 at 13:42 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/003574-2023

## Notice URLs

- http://www.sussex.ac.uk
- https://supplierlive.proactisp2p.com/Account/Login
- https://www.sussex.ac.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03a329. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03a329.json.