---
title: "The Provision of Search Engine Optimisation (SEO) Agency Services"
ocid: "ocds-h6vhtk-03a368"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03a368"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03a368.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03a368.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "HERIOT-WATT UNIVERSITY"
published: "2023-02-07"
---

# The Provision of Search Engine Optimisation (SEO) Agency Services

Buyer: HERIOT-WATT UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-03a368

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03a368.json)

## Summary

The Heriot-Watt University has completed the award process for a tender titled "The Provision of Search Engine Optimisation (SEO) Agency Services" within the services category. The university aims to enhance the digital experience for prospective students, alumni, and partners through the website estate. The procurement method used was a selective procedure with the award going to The SEO Works LTD. The contract, valued at £400,000 GBP, was signed on 30th January 2023, with a focus on IT services including consulting, software development, and Internet support. The delivery address is at Heriot-Watt University's Riccarton Campus in Edinburgh, UKM75.

This tender by Heriot-Watt University for SEO services presents business growth opportunities for agencies specializing in digital marketing, SEO, and content strategy. Companies well-versed in brand awareness, marketing campaigns, student recruitment, and general promotion across various media types would find this tender suitable. The award criteria considered both technical and commercial aspects, with a 75% weighting on technical quality and 25% on cost. This opportunity is significant for SMEs looking to expand their portfolio in the IT services sector and collaborate with prestigious educational institutions such as Heriot-Watt University.

## Notice

The University is seeking a Contractor to deliver an enhanced digital experience for Prospective Students, Alumni and Partners across the University website estate.

### Lot Information

Lot 1

3The University is seeking an agency for SEO and Content Strategy that will cover all Brand awareness and positioning, Marketing and recruitment campaigns, student recruitment (both on-campus and HW Online), Graduate Apprenticeships, Enterprise, Edinburgh Business School, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in regulations 58 of the Public Contracts (Scotland) Regulations 2015.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/003682-2023 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Feb 2023 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 30 Jan 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £400,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HERIOT-WATT UNIVERSITY |
| Locality | RICCARTON, EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH14 4AP |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Pentland Hills |
| Westminster constituency | Edinburgh South West |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE SEO WORKS |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 7 Feb 2023 at 11:21 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/003682-2023

## Notice URLs

- http://hw.ac.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000701659
- https://ted.europa.eu/udl?uri=TED:NOTICE:191669-2022:TEXT:EN:HTML
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00307

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03a368. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03a368.json.