---
title: "Advertising Services"
ocid: "ocds-h6vhtk-03a745"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03a745"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03a745.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03a745.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF SOUTHAMPTON"
published: "2023-06-29"
---

# Advertising Services

Buyer: UNIVERSITY OF SOUTHAMPTON  
Current stage: Award  
OCID: ocds-h6vhtk-03a745

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03a745.json)

## Summary

The University of Southampton has awarded a contract for Advertising Services to Hunterlodge Group Ltd. The contract involves media buying services that include purchasing media space, liaising with media partners, reporting on impact, and in-sector insights to give the university a competitive edge. The contract duration is seven years, with an estimated value of £850,000-£1,200,000 per annum. The procurement process involved a Restricted procedure with both Selection and Invitation to Tender stages.

This tender for Advertising Services by the University of Southampton provides growth opportunities for advertising agencies capable of providing strategic advice, campaign planning, media buying, and reporting services. Businesses with expertise in media buying, digital advertising, consultancy, and campaign management would be well-suited to compete for this long-term contract. The tender process involves detailed assessment criteria for quality and cost, inviting suppliers to maximise their market impact and offer the best outcomes for the university's campaigns.

## Notice

The purpose of this contract is for an advertising agency to provide the University of Southampton with media buying that will include purchasing media space, and liaising with media partners, reporting on impact of services and media placement, and in-sector insights with the agency striving to give Southampton a competitive edge and providing the best possible outcomes for campaigns whilst providing value for money. Paid Search is managed in house through the university's digital performance analysis team, but we would expect to align our goals and conversion strategy with this team to maximize our market impact. The Agency shall be capable of providing excellent customer service including strategic and implementation advice and be willing and capable of working in partnership with other agencies and specialists to deliver the media buying aspect of fully integrated campaigns for the University of Southampton.

### Lot Information

Lot 1

This procurement process is being conducted as a Restricted procedure; consisting of both Selection and Invitation to Tender stages. Stage 1 - Selection Stage: An overall pass mark of 50 % shall apply to this stage. The intention is to arrive at a shortlist of a maximum of five qualified potential suppliers for formal invitation to tender. The maximum number of qualified potential suppliers will be based on the top five scores achieved. Where more than the maximum number of potential suppliers have achieved a top five score (i.e. a tie), all of those potential suppliers will be invited to the Invitation to Tender stage. Stage 2 - Invitation to Tender (ITT) stage - A maximum of 5 qualified tenderers will be invited to submit formal tenders at this stage Contract Term: The University proposes to enter into a Contract for seven years this will be the maximum contract period, including any potential extensions with the Potential Supplier. This will comprise of an initial contract period of three years with an option to extend by a further two years + two years subject to satisfactory performance and at the discretion of the University. Contract Value: The estimated value of the initial 3-year contract term is in the region of PS850,000-PS1,200,000 GBP Per Annum (excluding VAT). Additional information: This contract is NOT suitable for splitting into lots. The risk of dividing the requirement into Lots would render the execution of the contract excessively technically difficult, not cost effective and would undermine proper execution of the contract.

Renewal: This contract is subject to renewal at the discretion of the university the end of this contract period.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/018513-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Jun 2023 |
| Submission deadline | 23 Mar 2023 |
| Future notice date | Not specified |
| Award date | 21 Jun 2023 |
| Contract period | Not specified |
| Recurrence | This is likely to be re-procured in 7 years. |

## Values

| Field | Value |
| --- | --- |
| Tender value | £8,400,000 |
| Lots value | £8,400,000 |
| Awards value | Not specified |
| Contracts value | £8,400,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF SOUTHAMPTON |
| Locality | SOUTHAMPTON |
| Post town | Southampton |
| Postcode | SO17 1BJ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ32 Southampton |
| Local authority | Southampton |
| Electoral ward | Portswood |
| Westminster constituency | Southampton Test |
| Delivery location | TLJ South East (England), TLJ32 Southampton |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HUNTERLODGE GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 29 Jun 2023 at 10:54 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/018513-2023
- 13 Mar 2023 at 16:24 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/007282-2023
- 21 Feb 2023 at 15:26 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/005203-2023

## Notice URLs

- http://www.southampton.ac.uk
- https://in-tendhost.co.uk/universityofsouthampton
- https://in-tendhost.co.uk/universityofsouthampton/aspx/Home
- https://intendhost.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03a745. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03a745.json.