---
title: "Provision of Marketing Analytical Services"
ocid: "ocds-h6vhtk-03ace5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03ace5"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03ace5.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03ace5.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "FIRST MTR SOUTH WESTERN TRAINS LIMITED"
published: "2023-02-28"
---

# Provision of Marketing Analytical Services

Buyer: FIRST MTR SOUTH WESTERN TRAINS LIMITED  
Current stage: Tender  
OCID: ocds-h6vhtk-03ace5

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03ace5)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03ace5.json)

## Summary

The procurement process involves a tender titled "Provision of Marketing Analytical Services" issued by FIRST MTR SOUTH WESTERN TRAINS LIMITED, a buyer in the railway services industry based in London, United Kingdom. The tender, aimed at service providers, is currently in the Planning stage and has a deadline for submissions by 31st March 2023. The contract value is £1,600,000 GBP, and it includes the provision of analytical, data, and media support services for a duration of up to 5 years with renewal options.

This opportunity presents a chance for businesses offering marketing services to compete for a long-term contract to provide analytical and data support to a reputable railway services buyer. Companies with expertise in CRM strategies, data analysis, and media support are well-suited to bid for this tender. The selective procurement method and restricted procedure create a competitive but rewarding environment for service providers looking to grow their business in the public procurement sector.

## Notice

The SWR Marketing department have two main components for this tender. There is CPD and CRM which both have the own requirement. This tender is also looking to future proof our requirement and will contain an element of innovation. SWR's main objective with this tender is to contract with a successful Supplier, covering all Services in this document and acting as our Marketing and Analytical service provider. The Services provided will encapsulate analytical, data and media support services * Data - Provision of 3rd party data source to compliantly increase reach. * Analysis - Supporting the build of user cases. * Strategy - CRM and Media strategy support to identify key opportunities across both digital and direct ecosystems. SWR is currently in contract with a provider for these Services, which are due to expire 30 September 2023. The table in section 7 below outlines our projected timescales from tender, award and contract implementation. The Supplier will need to take into consideration these timescales when submitting their tender submission. The awarded contract will be for three (3) years plus the option to renew yearly for a further two years. The proposed contract with be our Goods & Services Agreement with amended clauses.

### Lot Information

Lot 1

The Services provided will encapsulate analytical, data and media support services * Data - Provision of 3rd party data source to compliantly increase reach. * Analysis - Supporting the build of user cases. * Strategy - CRM and Media strategy support to identify key opportunities across both digital and direct ecosystems.

Options: There will be a built in 12 month extension for 2 consecutive years

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/005865-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Feb 2023 |
| Submission deadline | 31 Mar 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,600,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FIRST MTR SOUTH WESTERN TRAINS LIMITED |
| Locality | LONDON |
| Post town | West London |
| Postcode | W2 1AF |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Hyde Park |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 72313000 - Data capture services
- 79342000 - Marketing services

## Release History

- 28 Feb 2023 at 14:34 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/005865-2023

## Notice URLs

- http://redirect.transaxions.com/events/qv5Xd
- https://s2c-uk62.waxdigital.com/FirstGroupPlc/SignIn.aspx
- https://www.southwesternrailway.com/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03ace5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03ace5.json.