---
title: "City of Wolverhampton College Advertising and Marketing Services"
ocid: "ocds-h6vhtk-03adf5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03adf5"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03adf5.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03adf5.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "CITY OF WOLVERHAMPTON COLLEGE"
published: "2023-10-12"
---

# City of Wolverhampton College Advertising and Marketing Services

Buyer: CITY OF WOLVERHAMPTON COLLEGE  
Current stage: Award  
OCID: ocds-h6vhtk-03adf5

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## Summary

The City of Wolverhampton College is offering an advertising and marketing services contract through a selective procurement method. The contract aims to run two years of advertising campaigns to boost student applications and enrolment numbers. This opportunity seeks to engage a marketing agency to develop and manage a multi-channel advertising campaign. Key details include an award criteria split of 40% for quality/service provision and 60% for price, with a 36-month contract duration and an option to extend for an additional 12 months.

This tender from the City of Wolverhampton College presents an opportunity for marketing agencies experienced in advertising and marketing services to enhance awareness and student recruitment for the college. The procurement stage is currently at the award stage with SOWDEN & SOWDEN LIMITED as the active supplier. Businesses with expertise in media buying, account management, and advertising artwork optimisation would be well-suited to compete for this contract.

## Notice

City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers.

### Lot Information

Lot 1

City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers. The service provision will require the selected agency to develop and manage a multi-channel advertising campaign to support the marketing team in driving student applications and enrolment numbers. This will include, but is not limited to: * Campaign planning to allocated budget * Media buying * Account management * Offering a process for the college to provide campaign artwork * Advice and guidance on optimising ad artwork and copy * Reporting, analysis and optimisation of campaigns to ensure maximum effectiveness and best value for money

Options: 36 month(s) from the commencement date, with 24 initial month(s) and option to extend 1x12 month(s)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/030123-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Oct 2023 |
| Submission deadline | 17 Apr 2023 |
| Future notice date | Not specified |
| Award date | 11 Oct 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £106,147 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CITY OF WOLVERHAMPTON COLLEGE |
| Locality | WOLVERHAMPTON |
| Post town | Wolverhampton |
| Postcode | WV14 6BT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG39 Wolverhampton |
| Local authority | Wolverhampton |
| Electoral ward | Bilston North |
| Westminster constituency | Wolverhampton South East |
| Delivery location | TLG West Midlands (England), TLG3 West Midlands |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SOWDEN & SOWDEN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 12 Oct 2023 at 13:30 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/030123-2023
- 20 Mar 2023 at 10:31 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/007954-2023
- 3 Mar 2023 at 13:42 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/006299-2023

## Notice URLs

- http://www.sowden-sowden.co.uk
- https://suppliers.multiquote.com
- https://www.wolvcoll.ac.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03adf5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03adf5.json.