---
title: "Digital Marketing Services - Paid Social Media Advertising"
ocid: "ocds-h6vhtk-03b4d9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03b4d9"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03b4d9.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03b4d9.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NORTHERN TRAINS LIMITED"
published: "2023-09-12"
---

# Digital Marketing Services - Paid Social Media Advertising

Buyer: NORTHERN TRAINS LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-03b4d9

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## Summary

Northern Trains Limited (Northern) has recently completed an award for the procurement titled "Digital Marketing Services – Paid Social Media Advertising". Northern Trains Limited, the largest rail company in the North of England, is seeking an Agency partner to provide Paid Social Media Advertising services to raise awareness of Northern. This procurement falls under the services category with a main procurement category of Marketing services. The procurement stage was selective, following a negotiated procedure with a prior call for competition. The award was granted to CreativeRace Ltd. The contract was signed on 4th September 2023.

This tender from Northern Trains Limited presents a substantial business growth opportunity for agencies specializing in Marketing services, particularly in Paid Social Media Advertising. Companies experienced in providing digital marketing solutions to drive traffic and raise awareness for large-scale operations, like Northern Trains Limited, would be well-suited to compete. The opportunities lie in offering innovative strategies to optimise Northern's marketing campaigns effectively and reach a broad audience across the North of England.

## Notice

Northern Trains Limited (Northern) are looking for an Agency partner to provide Paid Social Media Advertising services to raise awareness of Northern and drive traffic to the Northern website: https://www.northernrailway.co.uk/ and the Northern app.Northern are a rail company who encourage Leisure and Commuter customers to "Go Do Their Thing" across the North of England.In a typical year, Northern operates a mix of brand-led, seasonal, and tactical campaigns, utilising the sophisticated pricing, targeting and customer persona data at its disposal.Northern is the largest rail company in the North of England, carrying 1 million passengers daily to over 540 destinations. With a fleet of new and refurbished trains, a pipeline of innovations across the entire customer journey and recent gains in brand measures, Northern has fertile ground for growth and a compelling story to tell.We strive to be outstanding in everything we do. We want to work with people who are committed to delivering

### Lot Information

Lot 1

Northern Trains Limited (Northern) are looking for an Agency partner to provide Paid Social Media Advertising services to raise awareness of Northern and drive traffic to the Northern website: https://www.northernrailway.co.uk/ and the Northern app.Northern are a rail company who encourage Leisure and Commuter customers to "Go Do Their Thing" across the North of England.In a typical year, Northern operates a mix of brand-led, seasonal, and tactical campaigns, utilising the sophisticated pricing, targeting and customer persona data at its disposal.Northern is the largest rail company in the North of England, carrying 1 million passengers daily to over 540 destinations. With a fleet of new and refurbished trains, a pipeline of innovations across the entire customer journey and recent gains in brand measures, Northern has fertile ground for growth and a compelling story to tell.We strive to be outstanding in everything we do. We want to work with people who are committed to delivering the highest possible level of performance in everything that they do. We want to work with a partner who is open to ideas, to collaboration, to challenges and to new ways of thinking. In addition to asking all those things of us.

Renewal: Refer to tender documentation.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/026929-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Sep 2023 |
| Submission deadline | 24 Apr 2023 |
| Future notice date | Not specified |
| Award date | 3 Sep 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,200,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NORTHERN TRAINS LIMITED |
| Locality | YORK |
| Post town | York |
| Postcode | YO1 6JT |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE21 York |
| Local authority | York |
| Electoral ward | Micklegate |
| Westminster constituency | York Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CREATIVERACE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 12 Sep 2023 at 11:00 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/026929-2023
- 21 Mar 2023 at 16:41 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/008220-2023

## Notice URLs

- http://www.northernrailway.co.uk
- https://in-tendhost.co.uk/northernrailway/aspx/Home
- https://www.northernrailway.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03b4d9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03b4d9.json.