---
title: "Consumer Insights Tracker"
ocid: "ocds-h6vhtk-03b589"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03b589"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03b589.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03b589.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "FOOD STANDARDS AGENCY"
published: "2023-07-05"
---

# Consumer Insights Tracker

Buyer: FOOD STANDARDS AGENCY  
Current stage: Award  
OCID: ocds-h6vhtk-03b589

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03b589)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03b589.json)

## Summary

The Food Standards Agency has recently awarded a contract for the "Consumer Insights Tracker" project to YOU GOV PLC. The procurement process was conducted through an open procedure and the contract is now active. The aim of the project is to gather insights on consumer behaviour and perceptions in relation to food availability, insecurity, trust, and regulatory issues in England, Wales, and Northern Ireland. The contract is valued at £179,480 and was signed on 23rd June 2023.

This tender presents an opportunity for businesses in the research and development services industry to engage with a significant public procurement project. Companies with expertise in data collection, demographic analysis, and consumer behaviour research would be well-suited to compete. The Food Standards Agency, as the buyer, is focused on obtaining high-quality insights to benefit key stakeholders and the wider public. The contract offers a chance for businesses to contribute to enhancing consumer understanding and industry regulation in the specified regions.

## Notice

The aim of this research is to understand consumer's behaviour and perceptions on
a range of topical issues (currently the Consumer Insights Tracker is focussed on
collecting data on food availability, food insecurity, concerns in relation to the food
industry, consumer trust/confidence in the food supply chain and in the FSA as a
regulator). These insights should be collected on a monthly basis, supplementing
other sources of information (namely the FSA's Food and You 2 survey) and
providing timeseries and demographic insights to key stakeholders. These insights
should be representative of the adult population in England, Wales and Northern
Ireland.

### Lot Information

Lot 1

The aim of this research is to understand consumer's behaviour and perceptions on
a range of topical issues (currently the Consumer Insights Tracker is focussed on
collecting data on food availability, food insecurity, concerns in relation to the food
industry, consumer trust/confidence in the food supply chain and in the FSA as a
regulator). These insights should be collected on a monthly basis, supplementing
other sources of information (namely the FSA's Food and You 2 survey) and
providing timeseries and demographic insights to key stakeholders. These insights
should be representative of the adult population in England, Wales and Northern
Ireland.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/019172-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Jul 2023 |
| Submission deadline | 24 Apr 2023 |
| Future notice date | Not specified |
| Award date | 22 Jun 2023 |
| Contract period | 30 May 2023 - 31 May 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £179,480 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FOOD STANDARDS AGENCY |
| Locality | YORK |
| Post town | Not specified |
| Postcode | 7PR |
| Country | Not specified |
| ITL 1 | Not specified |
| ITL 2 | Not specified |
| ITL 3 | Not specified |
| Local authority | Not specified |
| Electoral ward | Not specified |
| Westminster constituency | Not specified |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 5 Jul 2023 at 14:12 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/019172-2023
- 23 Mar 2023 at 15:23 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/008522-2023

## Notice URLs

- http://yougov.co.uk
- https://health-family.force.com/s/Welcome
- https://www.food.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03b589. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03b589.json.