--- title: "2023 British Council APAC media buy" ocid: "ocds-h6vhtk-03bd44" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03bd44" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03bd44.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03bd44.json" source: "Find A Tender Service" current_stage: "Award" buyer: "BRITISH COUNCIL" published: "2023-11-17" --- # 2023 British Council APAC media buy Buyer: BRITISH COUNCIL Current stage: Award OCID: ocds-h6vhtk-03bd44 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03bd44) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03bd44.json) ## Summary The British Council has recently awarded contracts for its 2023 APAC media buy project. The project, valued at around £5-6 million annually, involves media buying services in the Asia-Pacific region across several lots, including Cultural Engagement, Exams, and English. The contracts have been awarded to IPG MEDIABRANDS (SINGAPORE) PTE. LTD, Shanghai Pin Shu tech limited, Ltd, and JOLT digital PTE ltd. The British Council operates in the services industry, with the tender process now completed. This procurement opportunity allows businesses in the advertising and marketing services industry to compete for contracts with the British Council. Companies offering specialised media planning, buying, and marketing services tailored to specific target segments like educational stakeholders or arts enthusiasts would be well-suited to engage with the British Council. The procurement process has reached the award stage, with several lots being assigned to different suppliers, indicating potential growth opportunities for successful bidders. ## Notice This is in regards to the invitation for bids for the British Council tender project - 2023 British Council APAC media buy. This invitation to tender will share information with interested parties to bid for the provision of media buy services across multiple locations in APAC region. The British Council expect to award framework contracts across 4 lots. British Council forecast to spend an estimated PS5-6 million per annum to cover its media buying requirements. The expected duration of the contract is two or three years with an option for an extension. ### Lot Information CE The objective is to look for a regional boutique digital media buy agency for Cultural Engagement (CE) marketing across the Asia and Pacific region including China to provide online media planning, buying, social media advertising, influencer marketing, SEM, and consultancy services. The agency should be able to allocate resources and run short-term, tactical campaigns with small budgets and with quick turnaround time. CE Marketing includes our work in English Programmes, Education, and Arts, covering B2B and B2C campaigns with specific target segments like English teachers or education stakeholders. The focus area include:1. Media:a. Digital media planning and buying for social and SEM and local channels when requiredb. Programmatic and retargeting advertisingc. Offline media planning and buying (TV, Radio, Press, etc.) when and where requiredd. B2B & B2C marketing campaignse. Influencer marketing2. Research:a. Keywords research including competitionb. Customers online trends3. Reporting:a. Automated campaigns reporting and dashboard Renewal: an option up to an additional 2 extensions of one year each Exams The objective is to provide British Council with centralized, effective & integrated media planning and buying by agency which provides a range of services across the spectrum of British Council marketing needs, specializing in the below areas of focus:1. Media:a. Media strategy and planning to maximise ROIb. Digital Media Planning and Buyingc. Offline media planning and buying (TV, Radio, Press, etc.) when and where requiredd. Programmatic and retargeting advertisinge. B2B & B2C marketing campaignsf. KOL service and management2. Research:a. Keywords research including competitionb. Customers online trends3. Reporting:a. Automated campaigns reporting and dashboard4. Other:a. SEO audit and planning Renewal: an option for an extension for an additional one year English The objective is to provide British Council with centralized, effective & integrated media planning and buying by agency which provides a range of services across the spectrum of British Council marketing needs, specializing in the below areas of focus:1. Media:a. Media strategy and planning to maximise ROIb. Digital Media Planning and Buyingc. Offline media planning and buying (TV, Radio, Press, etc.)d. Programmatic and retargeting advertisinge. B2B & B2C marketing campaignsf. KOL service and management2. Research:a. Keywords research including competitionb. Customers online trends3. Reporting:a. Automated campaigns reporting and dashboard4. Other:a. SEO audit and planning Renewal: an option for an extension for an additional one year China Exams - Media strategy and planning- Media planning and execution- Content recommendationrefer to full pack of tender document to find more business requirement Renewal: an option up to an additional 2 extensions of one year each ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/034100-2023 | | Notice type | Tender Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Large, SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 17 Nov 2023 | | Submission deadline | 18 May 2023 | | Future notice date | Not specified | | Award date | 17 Nov 2023 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £14,540,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | BRITISH COUNCIL | | Locality | SINGAPORE | | Post town | Not specified | | Postcode | N/A | | Country | Not specified | | ITL 1 | Not specified | | ITL 2 | Not specified | | ITL 3 | Not specified | | Local authority | Not specified | | Electoral ward | Not specified | | Westminster constituency | Not specified | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 3 | | Supplier names | IPG MEDIABRANDS (SINGAPORE; JOLT DIGITAL; SHANGHAI PIN SHU TECH | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services ## Release History - 17 Nov 2023 at 13:23 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/034100-2023 - 6 Apr 2023 at 11:34 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/010144-2023 ## Notice URLs - https://in-tendhost.co.uk/britishcouncil - https://www.britishcouncil.org ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03bd44. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03bd44.json.