---
title: "In Market Representation Services"
ocid: "ocds-h6vhtk-03c35e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03c35e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03c35e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03c35e.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY"
published: "2023-07-12"
---

# In Market Representation Services

Buyer: WEST MIDLANDS GROWTH COMPANY  
Current stage: Award  
OCID: ocds-h6vhtk-03c35e

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## Summary

The West Midlands Growth Company is seeking partners for a 20.5-month contract to support inward investment and business development activities following the 2022 Commonwealth Games. The procurement is divided into two lots: one for Australia and one for Singapore and Malaysia. The aim is to generate a pipeline of Foreign Direct Investment projects and improve perceptions of the West Midlands region. The procurement method is an open procedure, and the contracting authority is the West Midlands Growth Company.

This tender for In-Market Representation Services offers opportunities for businesses in marketing consultancy and business development. Businesses well-suited to compete would include those with experience in international investment promotion, lead generation, and event management. Prospective partners must demonstrate capabilities to generate prospects, manage relationships, and deliver market insights. The procurement is at the award stage, and key deadlines were set for the contract signing on July 10, 2023.

## Notice

WMGC as the contracting authority is seeking to contract with in market representation and delivery partners for a 20.5 month contract, to support in the delivery of a comprehensive programme of inward investment promotion, lead generation and business development activities, to build on the legacy of the 2022 Commonwealth Games. In accordance with the parameters of the programme, in market partnerships are sought to cover a number of geographical regions. The aims of this project are:* To generate and facilitate a pipeline of well-qualified Foreign Direct Investment projects, that ultimately invest in the UK, ideally within the West Midlands Combined Authority region.* To support with the delivery of in market events and business engagement activities across the Inward Investment workstream of the Birmingham 2022 Commonwealth Games Business and Tourism Programme.* To help improve perceptions of the West Midlands region and the West Midlands Growth Company amongst key target

### Lot Information

Lot 1 - Australia

Successful outcomes will require the appointed delivery partner to:* Act as the strategic business development and front-end sales partner in inward investment lead generation for the West Midlands Growth Company in market, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company's business development team.* Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for International Trade posts, national and state trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities).* Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans.* Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.Measurable Outputs* Build a pipeline of minimum 60 prospects and 30 projects (active Inward Investment opportunities) * Support 4 delegation visits to the West Midlands region * Create 10 completed projects (successes) with 150 jobs

Lot 2 - Singapore and Malaysia

Successful outcomes will require the appointed delivery partner to:* Act as the strategic business development and front-end sales partner in inward investment lead generation for the West Midlands Growth Company in market, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company's business development team.* Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for International Trade posts, national and state trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities).* Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans.* Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.Measurable Outputs* Build a pipeline of minimum 60 prospects and 30 projects (active Inward Investment opportunities) * Support 4 delegation visits to the West Midlands region * Create 5 completed projects (successes) with 75 jobs

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/019894-2023 |
| Notice type | Planning Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Planning, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Jul 2023 |
| Submission deadline | Not specified |
| Future notice date | 28 May 2023 |
| Award date | 9 Jul 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £188,000 |
| Lots value | £188,000 |
| Awards value | Not specified |
| Contracts value | £187,949 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY |
| Additional buyers | WEST MIDLANDS GROWTH COMPANY LTD |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG3 West Midlands |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | FOLEY AND ASSOCIATES; ORISSA INTERNATIONAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 12 Jul 2023 at 09:11 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/019894-2023
- 21 Apr 2023 at 15:40 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/011579-2023

## Notice URLs

- http://www.wmgrowth.com
- https://in-tendhost.co.uk/wmgrowth/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03c35e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03c35e.json.