---
title: "In-Market representative for the USA (covering Dairy products)"
ocid: "ocds-h6vhtk-03c4f9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03c4f9"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03c4f9.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03c4f9.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "AHDB (DEFRA NETWORK ETENDERING PORTAL)"
published: "2023-04-28"
---

# In-Market representative for the USA (covering Dairy products)

Buyer: AHDB (DEFRA NETWORK ETENDERING PORTAL)  
Current stage: Tender  
OCID: ocds-h6vhtk-03c4f9

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## Summary

The AHDB (Defra Network eTendering Portal) has issued a tender for an In-Market representative for the USA within the marketing services category. The contract is valued at £210,000 per annum and involves promoting British dairy products in the USA, with a start date of June 30, 2023, and an initial contract term of 1 year. The procurement method is an open procedure, with a tender deadline of May 22, 2023. The AHDB HQ will handle bid opening, with procurement managers managing the process.

This tender presents an opportunity for businesses in the marketing and public relations services sector to compete for a contract to promote British dairy products in the USA. Suitable businesses should have a presence or expertise in the US market, with a focus on devising effective local strategies and maintaining relationships with potential customers. The contract period offers the potential for long-term growth and market expansion, with a clear emphasis on enhancing brand awareness and increasing sales of British dairy products in the USA.

## Notice

The USA is a key target market for high quality dairy products (especially Cheese) into the retail and foodservice sectors. British dairy products are produced to the highest standards and are of the highest quality. The successful representative will be responsible for delivering an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales. It is preferred that the supplier/agency is located or has a commercial office in the USA.
The successful representative will be expected to:

* Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights 
* Identify and develop priority markets (East coast, West coast or specific states for dairy products)
* Effectively maintain and build new relationships with relevant contacts in the US . Where appropriate, work jointly with them to increase market exposure and demand for British dairy products.
* Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty.
* Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products.
* Support in-market exhibition activity. 
* Liaise with AHDB staff in areas such as media, PR, digital.
Value of the contract is PS70k per annum (which includes PS10k marketing spend).

### Lot Information

Lot 1

AHDB intend to procure a Contract to a successful Supplier for the provision of an "AHDB In-Market Representative for USA (covering Dairy products)" through the process set out in this ITT. The successful supplier will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. These products will be from England, Wales and Scotland. 
The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided. 
AHDB require an English-speaking representative who must have the expertise and experience to identify the right priority market segments, along with the ability to devise the best local strategy to support and achieve effective market growth.

Renewal: Initial contract is for 1 year with the option to extend 1+1

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/012236-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Apr 2023 |
| Submission deadline | 22 May 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 29 Jun 2023 - 29 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £210,000 |
| Lots value | £210,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB (DEFRA NETWORK ETENDERING PORTAL) |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4SU |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services
- 79416000 - Public relations services

## Release History

- 28 Apr 2023 at 09:09 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/012236-2023

## Notice URLs

- https://defra-family.force.com/s/Welcome
- https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
- https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03c4f9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03c4f9.json.