---
title: "22089 Behavioural Insights research across Cambridgeshire and Peterborough"
ocid: "ocds-h6vhtk-03c53d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03c53d"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03c53d.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03c53d.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "CAMBRIDGESHIRE COUNTY COUNCIL"
published: "2023-04-28"
---

# 22089 Behavioural Insights research across Cambridgeshire and Peterborough

Buyer: CAMBRIDGESHIRE COUNTY COUNCIL  
Current stage: Tender  
OCID: ocds-h6vhtk-03c53d

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## Summary

The Cambridgeshire County Council and Peterborough City Council have released a tender for Behavioural Insights Research and Interventions valued at £520,000. The project aims to address health inequalities exacerbated during the COVID-19 pandemic by targeting modifiable risk factors such as poor diet, smoking, and physical inactivity. The procurement stage is currently active, with a contract period of two years. The tender deadline for submissions is on June 16, 2023. The buying organisation, acting as the lead commissioner, is Cambridgeshire County Council.

This tender presents an opportunity for businesses in the social research services sector to engage in public health interventions aiming to improve health outcomes by addressing behavioural change factors. Companies with expertise in delivering quality research and social value initiatives, along with competitive pricing strategies, are well-suited to compete. The procurement method is an open procedure, offering a chance for businesses to contribute to reducing health inequalities in Cambridgeshire and Peterborough. The procurement process prioritises quality, social value, and price criteria in the award decision-making.

## Notice

A competitive procurement to commission Behavioural Insights Research and Interventions, jointly commissioned between Cambridgeshire County Council and Peterborough City Council. This is a full two-year contract with a total value of PS520,000. Cambridgeshire County Council will act as the lead commissioner and undertake the procurement and ongoing contract management.

### Lot Information

Lot 1

In Cambridgeshire and Peterborough there are large numbers of adults and children who are living in poor health due to, in part, modifiable risk factors. This has been exacerbated over the COVID-19 pandemic and cover a wide range of factors such as poor diet/obesity, smoking, harmful alcohol consumption, and vaccination/immunisation uptake for preventable diseases. These factors tend to be more prevalent in less affluent areas leading to a further widening of health inequalities. It is systemic variations in wider determinants of health such as environmental factors (e.g., living without easy access to fresh food, few green spaces for physical activity, high volume of junk food advertising) that supports inequalities and leaves an individual's health outcomes out of their control (1-3). Almost half of the burden of disease in developed countries is attributable to modifiable risk factors such as smoking, harmful alcohol consumption, poor diet, and physical inactivity (4). These risk factors are associated with developing conditions such as type 2 diabetes, cardiovascular disease, some cancers, and can increase the number of years people are living in disability (5). This in turn adds pressure on NHS services through both the direct and indirect costs of treating resulting disease(4,6,7). Public health interventions to date have had limited success in reducing these risk factors. There are many behaviour change programmes and interventions in place aiming to help people be healthier. Whilst these are typically underpinned by evidence and utilise some behaviour change theory, sustaining behaviour change is often challenging especially when people live in unsupportive environments. For example, most people participating in weight management programmes will regain their lost weight over time; only around 20% successfully maintain their weight loss in the long term (8). Further work is therefore needed to understand the drivers of behaviour at an individual, community and population level to ensure the longevity of positive health outcomes.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/012340-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Apr 2023 |
| Submission deadline | 16 Jun 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £520,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CAMBRIDGESHIRE COUNTY COUNCIL |
| Locality | HUNTINGDON |
| Post town | Peterborough |
| Postcode | PE28 4YE |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH4 Cambridgeshire and Peterborough |
| ITL 3 | TLH42 Cambridgeshire CC |
| Local authority | Huntingdonshire |
| Electoral ward | The Stukeleys |
| Westminster constituency | Huntingdon |
| Delivery location | TLH11 Peterborough, TLH12 Cambridgeshire CC |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79315000 - Social research services

## Release History

- 28 Apr 2023 at 14:42 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/012340-2023

## Notice URLs

- https://procontract.due-north.com/Advert/Index?advertId=f99bcce8-0d90-ed11-811c-005056b64545
- https://www.cambridgeshire.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03c53d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03c53d.json.
