---
title: "Consumer Awareness Campaigns Strategy"
ocid: "ocds-h6vhtk-03c69d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03c69d"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03c69d.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03c69d.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "OFCOM"
published: "2023-10-25"
---

# Consumer Awareness Campaigns Strategy

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-h6vhtk-03c69d

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03c69d.json)

## Summary

The OFCOM organisation has awarded a contract for the "Consumer Awareness Campaigns Strategy" in the advertising services category. The contract, valued at £400,000 GBP, was signed on October 24, 2023. The Supplier awarded is M&C Saatchi World Services LLP. The procurement process was conducted through a selective method with a Restricted procedure.

This tender presents an opportunity for businesses in the advertising services industry to engage with OFCOM and potentially secure contracts for awareness campaign projects. Companies with expertise in creating consumer and B2B campaigns, account management, and social value propositions are well-suited to compete. The procurement stage is now at the Award phase, providing transparency and information to interested businesses seeking growth opportunities within the UK market.

## Notice

This project will support us to deliver campaigns to build awareness as required over the next 2 years. Initially the Supplier will be required to create an awareness campaign which will explain the online safety regime to the public and affected markets that we regulate. In particular to build understanding that this is not a content takedown approach (as with broadcasting complaints), and to ensure the public understands how it can engage with the regulatory regime. We may also require one campaign focused on engaging with B2B channels, ensuring that the 400,000 or so platforms understand the requirements on them under the regime.

### Lot Information

Lot 1

This project will support us to deliver campaigns to build awareness as required over the next 2 years. Initially the Supplier will be required to create an awareness campaign which will explain the online safety regime to the public and affected markets that we regulate. In particular to build understanding that this is not a content takedown approach (as with broadcasting complaints), and to ensure the public understands how it can engage with the regulatory regime. We may also require one campaign focused on engaging with B2B channels, ensuring that the 400,000 or so platforms understand the requirements on them under the regime. Additional information: This tendering exercise is being undertaken using the Jaggaer electronic tendering system at https://ofcom.bravosolution.co.uk. Suppliers will need to register an interest on the system in order to participate and registration is free. The estimated value given is for the full duration of the contract including any extension options (if applicable). The estimated annual contract value is PS200,000.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/031539-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Oct 2023 |
| Submission deadline | 5 Jun 2023 |
| Future notice date | Not specified |
| Award date | 23 Oct 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £320,000 |
| Lots value | £320,000 |
| Awards value | Not specified |
| Contracts value | £400,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M&C SAATCHI WORLD SERVICES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 25 Oct 2023 at 17:04 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/031539-2023
- 5 May 2023 at 10:12 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/012914-2023

## Notice URLs

- https://ofcom.bravosolution.co.uk
- https://www.ofcom.org.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03c69d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03c69d.json.