---
title: "002162 Digital Advertising and Specialist Marketing Support Framework"
ocid: "ocds-h6vhtk-03ce2f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03ce2f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03ce2f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03ce2f.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BRITISH LIBRARY"
published: "2024-04-08"
---

# 002162 Digital Advertising and Specialist Marketing Support Framework

Buyer: BRITISH LIBRARY  
Current stage: Award  
OCID: ocds-h6vhtk-03ce2f

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## Summary

The British Library, in collaboration with DCMS Museums and Galleries and other charitable organisations, is leading a procurement for the "002162 Digital Advertising and Specialist Marketing Support Framework." This procurement is aimed at delivering specialist media buying advertising and marketing services. The primary contracting authorities include the British Library, British Museum, City of London Corporation, Museum of London, and others in the cultural events, museums, and galleries sector. The procurement method is selective with a focus on quality criteria, with the framework agreement aiming to source a minimum of two to four suppliers per specialist area.

This tender presents opportunities for businesses in the advertising and marketing services sector to compete for contracts that require expertise in digital advertising, digital production, SEO & PPC, retail, fundraising, community marketing, and education marketing. Small and medium-sized enterprises (SMEs) with experience in media buying and marketing within the arts and culture sector are well-suited for this opportunity. The British Library is the buying organisation, and the procurement stage is in the planning phase, with key dates indicating an active status for the framework agreement.

## Notice

The British Library (BL) is leading a collaborative tender with the DCMS Museums and Galleries and other charitable organisations working in the cultural events, museums and galleries sector to set up a Framework Agreement to deliver their specialist media buying advertising and marketing. The primary organisations expected to utilise this arrangement as Contracting Authorities are: British Library British Museum City of London Corporation (Barbican and Tower Bridge) Museum of London National Army Museum National Gallery Natural History Museum National Museums and Galleries on Merseyside (NML) National Portrait Gallery Oxford University Gardens, Libraries and Museums Royal Botanic Gardens Kew Science Museum Group Tate The National Archives V&A

### Lot Information

Traditional Media Buying Advertising and Planning Framework

The British Library is leading a collaborative procurement with Department for Digital, Media Culture and Sport Arms Length Bodies (in the Museums and Galleries sector) as well as other similar charities. The framework will be split into two lots, a traditional and digital media buying lot and a specialist media lot. The purpose is to drive onsite exhibition, events and permanent visitor attraction visits as well as online visitor traffic and transactions. Selected service providers must have a solid experience in media buying and an understanding and knowledge of the different target audiences within the arts and culture sector across a wide range of activities. You are invited to attend a supplier information event on Tuesday 6th June 11am - 12.30pm in the Chaucer Room, Knowledge Centre, British Library, Euston Road, London. If you are interested in attending this event to find out more about this procurement please email andy.kemp@bl.uk by Friday 2nd June 12pm with details of your attendees. As space is limited only two attendees are allowed form each organisation.

Specialist Media Buying and Marketing Framework

The British Library is leading a collaborative procurement with Department for Digital, Media Culture and Sport Arms Length Bodies (in the Museums and Galleries sector) as well as other similar charities. The framework will be split into two lots, a traditional and digital media buying lot and a specialist media lot. The purpose is to drive onsite exhibition, events and permanent visitor attraction visits as well as online visitor traffic and transactions. Selected service providers must have a solid experience in media buying and an understanding and knowledge of the different target audiences within the arts and culture sector across a wide range of activities. You are invited to attend a supplier information event on Tuesday 6th June 11am - 12.30pm in the Chaucer Room, Knowledge Centre, British Library, Euston Road, London. If you are interested in attending this event to find out more about this procurement please email andy.kemp@bl.uk by Friday 2nd June 12pm with details of your attendees. As space is limited only two attendees are allowed form each organisation.

Lot 1

The British Library (BL) is leading a collaborative tender with the DCMS Museums and Galleries and other charitable organisations working in the cultural events, museums and galleries sector to set up a Framework Agreement to deliver their specialist media buying advertising and marketing. The primary organisations expected to utilise this arrangement as Contracting Authorities are: British Library British Museum City of London Corporation (Barbican and Tower Bridge) Museum of London National Army Museum National Gallery Natural History Museum National Museums and Galleries on Merseyside (NML) National Portrait Gallery Oxford University Gardens, Libraries and Museums Royal Botanic Gardens Kew Science Museum Group Tate The National Archives V&A With the permission of the British Library as Contract Managers, any charitably funded organisation working in the cultural events, museums and galleries sector or Government funded public body will have access to this Framework Agreement. The purpose of this procurement is to source a minimum of two and maximum of four suppliers per specialist area demonstrating the capability and capacity to deliver services providing the optimal mix of quality and cost across the different aspects of digital advertising and specialist marketing support within the current landscape described below. The specialist areas are split into:- Digital Advertising Digital Production SEO & PPC Other Digital Services Retail Fundraising Community marketing Education marketing

Options: 1 x 12 month optional extension

Renewal: 1 x 12 month optional 12 month extension

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/011221-2024 |
| Notice type | Planning Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large, SME |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Apr 2024 |
| Submission deadline | 10 Jul 2023 |
| Future notice date | 8 Jun 2023 |
| Award date | 30 Nov 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,000,000 |
| Lots value | £4,000,000 |
| Awards value | Not specified |
| Contracts value | £20,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled, Planned |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH LIBRARY |
| Locality | LONDON |
| Post town | North West London |
| Postcode | NW1 2DB |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | St Pancras & Somers Town |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 10 |
| Supplier names | 23RED; AKA; ALTAIR MEDIA; ANYTHING IS POSSIBLE; ANYTHING IS POSSIBLE MEDIA; CRAFTED MEDIA; FOUR MARKETING AND MEDIA; INFLUENCE DIGITAL; KROW; WILLIAMS COMMERCE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services
- 79341400 - Advertising campaign services

## Release History

- 8 Apr 2024 at 09:05 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/011221-2024
- 20 Dec 2023 at 16:06 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/037542-2023
- 9 Jun 2023 at 11:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/016409-2023
- 9 Jun 2023 at 11:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/016408-2023
- 22 May 2023 at 11:05 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/014472-2023

## Notice URLs

- https://www.bipsolutions.com
- https://www.delta-esourcing.com/
- https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=847150511
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./A5HQ6F6S84
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-campaign-services./2594CTHN7D
- https://www.delta-esourcing.com/tenders/UK-title/2594CTHN7D

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03ce2f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03ce2f.json.