--- title: "T22/47_Media Buying PG Marketing Campaign" ocid: "ocds-h6vhtk-03d050" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03d050" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03d050.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03d050.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "ANGLIA RUSKIN UNIVERSITY HIGHER EDUCATION CORPORATION" published: "2023-05-30" --- # T22/47_Media Buying PG Marketing Campaign Buyer: ANGLIA RUSKIN UNIVERSITY HIGHER EDUCATION CORPORATION Current stage: Tender OCID: ocds-h6vhtk-03d050 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03d050) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03d050.json) ## Summary The Anglia Ruskin University Higher Education Corporation has issued a tender for the Media Buying PG Marketing Campaign under the restricted procedure. The title of the tender is T22/47_Media Buying PG Marketing Campaign, classified under advertising and marketing services. The procurement process started on 30th May 2023, with a closing date for submissions on 30th June 2023 at 12 noon. The contract is expected to start from late September 2023 until 31st October 2025, with a value of £2,000,000 GBP. The procurement method used is selective, and the procurement stage is currently active. This tender presents an opportunity for businesses specialising in advertising and marketing services, particularly those with experience in the post-graduate higher education market. Suitably qualified businesses can participate in the selective procurement process initiated by Anglia Ruskin University. The tender requires a comprehensive omnichannel approach, targeting various audience segments such as career changers, progressors, and business audiences. The selected agency will be responsible for developing a holistic campaign to promote all post-graduate courses across multiple campuses. Businesses with expertise in digital innovations, creative content development, and market research are well-suited to compete for this contract. ## Notice Please find attached documents relating to the tender for Media Buying PG Marketing Campaign (issued under the restricted procedure)Please note the closing date for your SQ return is 12 noon on 30 June 2023. Tenderers must check that all the documents listed in the contents have been received and are complete in all respects:T22.47_SQ_Media Buying PG Marketing CampaignEnd date for Contract Finder is for information only. ### Lot Information Lot 1 ARU expect to see an insight and research-led, omnichannel approach with the agency advising on split and weighting of budget, as well as suggestions of beta products, digital innovations and new approaches and content that ARU can adopt to help reach but more importantly inspire PG students in difficult times. We would like to see an agency with detailed experience and expertise in the post-graduate higher education market. ARU would like to see a UK targeted holistic main cycle recruitment and open event (virtual and on campus) campaign to promote all PG courses on offer at our Cambridge, Chelmsford and Peterborough campuses. We would also like the chosen agency to account for the purchasing of any third-party activity recommended as part of an all-encompassing campaign. We would like to see strategies addressing and targeting segments such as career changers and progressors, business audiences, homegrown audiences (e.g. UG to PG progressors), competitor universities and any other growth opportunities the agency would recommend.The proposed contract would be from Late Sept 2023 start to 31 October 2025 with the option to extend for a 1 + 1 x 12-month period. Options: 1 + 1 x 12-months Renewal: 1 + 1 x 12-months ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/015288-2023 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 30 May 2023 | | Submission deadline | 30 Jun 2023 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 24 Sep 2023 - 31 Oct 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | £2,000,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | ANGLIA RUSKIN UNIVERSITY HIGHER EDUCATION CORPORATION | | Locality | CHELMSFORD | | Post town | Chelmsford | | Postcode | CM1 1SQ | | Country | England | | ITL 1 | TLH East (England) | | ITL 2 | TLH3 Essex | | ITL 3 | TLH36 Heart of Essex | | Local authority | Chelmsford | | Electoral ward | Marconi | | Westminster constituency | Chelmsford | | Delivery location | TLH East (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 30 May 2023 at 14:49 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/015288-2023 ## Notice URLs - http://www.aru.ac.uk - https://in-tendhost.co.uk/angliaruskinuniversity ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03d050. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03d050.json.