--- title: "Advocacy And Defence Communications" ocid: "ocds-h6vhtk-03d30b" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03d30b" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03d30b.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03d30b.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "HYBU CIG CYMRU-MEAT PROMOTION WALES" published: "2023-06-01" --- # Advocacy And Defence Communications Buyer: HYBU CIG CYMRU-MEAT PROMOTION WALES Current stage: Tender OCID: ocds-h6vhtk-03d30b [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03d30b) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03d30b.json) ## Summary The Hybu Cig Cymru-Meat Promotion Wales (HCC) is seeking tenderers for the procurement of high impact advocacy and defence communications services for the Welsh red meat industry. The procurement falls under the public relations services category and has a total value of £225,000. The tender deadline for submissions is on 3rd July 2023, with the contract period lasting 990 days and potential renewal options available up to 31st March 2024. This tender offers a valuable opportunity for businesses specializing in public relations services, particularly those with experience in advocacy and communications within the food industry. Interested parties are required to submit their proposals by the specified deadline, detailing their approach to enhancing HCC's communication objectives effectively. Collaborative working with HCC's marketing team is essential, and successful tenderers must demonstrate expertise in delivering high-quality services within set budgets and deadlines, with a focus on achieving measurable return on investment. ## Notice HCC requires tenderers who can prepare and deliver high impact and cost-effective advocacy and defence communications on behalf of the Welsh red meat industry. ### Lot Information Lot 1 HCC requires tenderers who can prepare and deliver high impact and cost-effective advocacy and defence communications on behalf of the Welsh red meat industry. The successful tenderer will be required to devise and deliver advocacy and defence communications based upon evidence-based data and intelligence which will deliver HCC's communications objectives and key messages (which are set out in Appendix 2 of this ITT). It will be important that the successful tenderer can work collaboratively with HCC's in house marketing and communications team, and where relevant our brand marketing agency, in order to ensure a collaborative, joined up approach and no duplication of effort. As such this tender seeks to appoint a supplier that can enhance and elevate our communications work and does not duplicate the following: - Brand marketing campaigns - Retail promotions - BAU press and media relations to consumers (ie selling in recipes, competitions , campaign updates etc) - BAU social media (ie recipe inspo, farmer case studies, health and nutrition content) - Consumer events attendance (ie food fairs and festival demonstrations and sampling) Tenderers are invited to propose how their communications approach will make use of internal resource (Press and Digital Officers) as part of their overall approach in order to ensure VFM. It is also important to HCC that this contract will be carefully managed so that the relevant services and materials are provided on time, within applicable budgets and to the high quality that HCC demands. HCC wishes to be able to evaluate the return on investment that any communications in which it invests provides. Therefore, HCC is asking tenderers to explain the methodology for measuring ROI. Tenderers will need to demonstrate that the individuals put forward to work on this contract have the skills and experience to satisfy the above requirements. Key audiences and messages are within the full ITT available on the HCC website Renewal: This Agreement shall continue in force until midnight on 31st March 2024; HCC shall be entitled to extend the term of this Agreement for up to one (1) period of up to twenty four (24) months, such period to commence on 1st April 2024. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/015597-2023 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Jun 2023 | | Submission deadline | 3 Jul 2023 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £225,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | HYBU CIG CYMRU-MEAT PROMOTION WALES | | Locality | ABERYSTWYTH | | Post town | Shrewsbury | | Postcode | SY23 3FF | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL4 Mid and South West Wales | | ITL 3 | TLL41 Mid Wales | | Local authority | Ceredigion | | Electoral ward | Llanfarian | | Westminster constituency | Ceredigion Preseli | | Delivery location | TLL1 West Wales and The Valleys | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79416000 - Public relations services ## Release History - 1 Jun 2023 at 14:34 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/015597-2023 ## Notice URLs - http://hccmpw.org.uk - https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities - https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=132041 - https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA24146 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03d30b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03d30b.json.