---
title: "Creative marketing and advertising agency services"
ocid: "ocds-h6vhtk-03dcf3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03dcf3"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03dcf3.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03dcf3.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "FIRST TRENITALIA WEST COAST RAIL LIMITED"
published: "2023-11-29"
---

# Creative marketing and advertising agency services

Buyer: FIRST TRENITALIA WEST COAST RAIL LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-03dcf3

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03dcf3.json)

## Summary

The First Trenitalia West Coast Rail Limited is seeking creative marketing and advertising agency services through a selective procurement method. The procurement stage is currently active with a tender titled "Creative marketing and advertising agency services" falling under the services category. The location for this opportunity is in the UK. The tender includes a detailed description of the services required, focusing on ongoing strategic and creative services, media strategy delivery, and support for various business objectives. The tender is led by the buyer, First Trenitalia West Coast Rail Limited, based in London. The key date for the tender period closes on July 28, 2023.

This tender presents an opportunity for businesses in the advertising and marketing services sector to compete for a contract to provide creative agency services to the First Trenitalia West Coast Rail Limited. Businesses with expertise in advertising, creative strategy development, media asset production, and account management would be well-suited to participate in this procurement process. With a duration of three years and potential extensions, this tender offers a potential long-term partnership for businesses to contribute to the buyer's commercial activities and strategic objectives.

## Notice

The procurement of a creative agency services required will cover the following scope but not limited to ; 1.1 Agency that can provide ongoing strategic & creative services under a pre-defined creative concept (Feel Good Travel, Turbo the Turtle, Reassurance and B2B campaigns) that has been developed by our Incumbent creative agency. 1.2 Agency will be required to use the incumbent Feel Good Travel creative strategy (supported by our media agency) and produce evolutionary assets / production to deliver against media strategy and owned channel requirements. Channels could include (but are not exhaustive) TV, OOH, Radio, Digital and Print. 1.3 Agency shall be required to produce creative communications that support all commercial activity ranging from long term demand driving to shorter term revenue driving objectives. 1.4 Agency shall be required to deliver creative services to support business objectives including revenue recovery, customer proposition penetration, and direct channel shift. 1.5 Agency that can provide day to day account management supporting BAU activity. This shall include; weekly status meetings, finance reconciliation, ad hoc requests etc. At this stage, there is no guarantee that TV production will be required in the coming years, as this will be highly dependent on the budgets approved by the DfT in the coming years.

### Lot Information

Lot 1

The procurement of a creative agency services required will cover the following scope but not limited to ; 1.1 Agency that can provide ongoing strategic & creative services under a pre-defined creative concept (Feel Good Travel, Turbo the Turtle, Reassurance and B2B campaigns) that has been developed by our Incumbent creative agency. 1.2 Agency will be required to use the incumbent Feel Good Travel creative strategy (supported by our media agency) and produce evolutionary assets / production to deliver against media strategy and owned channel requirements. Channels could include (but are not exhaustive) TV, OOH, Radio, Digital and Print. 1.3 Agency shall be required to produce creative communications that support all commercial activity ranging from long term demand driving to shorter term revenue driving objectives. 1.4 Agency shall be required to deliver creative services to support business objectives including revenue recovery, customer proposition penetration, and direct channel shift. 1.5 Agency that can provide day to day account management supporting BAU activity. This shall include; weekly status meetings, finance reconciliation, ad hoc requests etc. At this stage, there is no guarantee that TV production will be required in the coming years, as this will be highly dependent on the budgets approved by the DfT in the coming years.

Renewal: The proposed contract duration for the procurement of these Services shall be for an initial term of three years followed by possible yearly extensions, up to 2 years maximum. i.e., 3+1+1

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/035187-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Nov 2023 |
| Submission deadline | 28 Jul 2023 |
| Future notice date | Not specified |
| Award date | 22 Nov 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FIRST TRENITALIA WEST COAST RAIL LIMITED |
| Locality | LONDON |
| Post town | West London |
| Postcode | W2 1AF |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Hyde Park |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 29 Nov 2023 at 12:22 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/035187-2023
- 27 Jun 2023 at 16:38 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/018313-2023

## Notice URLs

- http://redirect.transaxions.com/events/4RGla
- http://www.avantiwestcoast.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03dcf3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03dcf3.json.