---
title: "Creative East Programme - Marketing Brief"
ocid: "ocds-h6vhtk-03e139"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03e139"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03e139.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03e139.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NEW ANGLIA LOCAL ENTERPRISE PARTNERSHIP LIMITED"
published: "2023-10-06"
---

# Creative East Programme - Marketing Brief

Buyer: NEW ANGLIA LOCAL ENTERPRISE PARTNERSHIP LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-03e139

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## Summary

The New Anglia Local Enterprise Partnership Limited has completed the Creative East Programme procurement process for marketing services. The opportunity involved recruiting a supplier to promote the Creative East programme to high growth businesses in the Creative Industries sector across Norfolk, Suffolk, Peterborough, and Cambridgeshire. The contract, awarded to Yawn Marketing Ltd, is valued at £41,666 and runs from September 4th, 2023, to March 31st, 2025.

This tender presents an opportunity for marketing agencies or freelancers experienced in promoting Creative Industries to engage with the Creative East programme and assist in reaching potential high-growth businesses. The focus is on raising awareness and generating leads for Cohorts 3 & 4 across Film, TV, Radio, Advertising, Architecture, Computer Games, Music, and Visual Arts sub-sectors. Suppliers are expected to provide a detailed campaign plan, inclusive of marketing strategies, tactics, channels, costs, and timelines. The successful applicant will also play a key role in sharing success stories and delivering impactful messages to attract businesses to the programme.

## Notice

Creative East is a consortium led by New Anglia Local Enterprise Partnership and includes University of East Anglia (lead delivery partner), Anglia Ruskin University Peterborough, Norwich University of the Arts, University of Suffolk, Cambridgeshire and Peterborough Combined Authority, and Norfolk and Suffolk County Councils. The Creative East programme area covers Norfolk, Suffolk, Peterborough and Cambridgeshire. We are looking to appoint an external marketing supplier to help promote the Creative East programme to potential high growth businesses in the Creative Industries sector and invite responses from suitably experienced and capable agencies or freelancers. Starting in October 2022 and due to complete in March 2025, Creative East is an investment readiness and business support programme fully funded by the Department for Digital, Culture, Media and Sport (DCMS) and is one of six regional projects in the national Create Growth programme.

### Lot Information

Lot 1

External marketing support to develop and deliver a targeted marketing campaign aimed at recruiting suitable businesses onto the Programme for Cohorts 3 & 4. Objectives * Increase visibility of the Programme among relevant audiences, particularly in the catchment areas for Cohort 3 (Peterborough) and Cohort 4 (Cambridge) * Drive good quality leads resulting in applications from suitable businesses in the relevant catchment areas. Leads are captured by an Expression of Interest online form on the project website. If eligible (screened by the Creative East team), companies are then invited to complete a full application. Please note - the chosen partner will be asked to focus on awareness raising and lead generation rather than conversion. Conversion is the responsibility of the internal Creative East team. Audiences Primary audience Potential high-growth SME businesses in at least one of the DCMS-defined Creative Industries sub-sectors, including: * Film, TV, Radio, Photography * Advertising and Marketing * Architecture * Computer Games, IT, Software * Publishing * Music, Performing and Visual Arts Please note: * Particular emphasis is placed on businesses operating within the Film, TV, Screen and Computer Games and Software sub-sectors to reflect current regional strengths and growth potential * Eligible businesses must be revenue generating (i.e. not start-ups) and must employ, either directly or as freelancers, at least two FTE staff. Secondary audiences Programme funders o DCMS Programme partners & stakeholders o New Anglia Local Enterprise Partnership o Greater Cambridgeshire and Greater Peterborough Combined Authority o University of East Anglia o University of Suffolk o Anglia Ruskin University o Norwich University of the Arts o Norfolk County Council o Suffolk County Council o Innovate UK Referral and advocacy sources o Business support agencies o Relevant industry networks and strategic groups o Professional services firms Desired impacts * Increased visibility of the programme across the geographical and audience spread * Increased volume of leads * Enhanced quality of leads, supporting better lead conversion rate * All Peterborough and Cambridge cohort spaces filled with appropriate companies and within expected timeframes What we'd like to see from potential suppliers We are looking to be guided by the successful supplier on the best marketing strategy, tactics and channels to reach our primary audience - potential high growth businesses in the Creative Industries sector. We expect consideration to be given to both paid and organic digital activity, as well as PR if this is felt to be a relevant approach. We also expect the successful applicant to review and make recommendations on how we can improve the current expression of our proposition (including tone and messaging) across all relevant channels (including our website). With that in mind, please submit an outline campaign activity plan, including thoughts on strategy, tactics, channels, costs (including fee and spend) and your anticipated activity plan timeline. An additional requirement of the marketing and promotional work included in this contract will be to raise awareness of the value being delivered to creative businesses in Norfolk, Suffolk, Cambridgeshire and Peterborough and to share the success stories which emerge. Case studies / testimonials should be an integral part of the overall content of the contract as these not only pass on the message to businesses who may be candidates to take part in the programme, but also show the rest of the business, investment and public sector funding community that this type of programme can be a game-changer for aspirational businesses. With that in mind, your plan should demonstrate how you will utilise stories and anecdotes from Cohorts 1 & 2 to help attract suitable businesses to Cohorts 3 & 4. The Creative East delivery team will provide content to include written narrative, images and reels and work with the chosen supplier to promote across relevant channels. Your plan should also include provision to assist the Creative East team with writing up case studies and promoting the positive impacts of the programme to relevant secondary audiences once the impact of the programme on participating companies begins to deliver change. Suppliers are welcome to include ideas for new content in their proposal. Consideration should also be given to how you will measure campaign impact and report back to the Creative East team, as well as secondary audiences where necessary. Please note - we anticipate working with the chosen partner to set agreed campaign KPIs once the contract has been awarded.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/029565-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Oct 2023 |
| Submission deadline | 11 Aug 2023 |
| Future notice date | Not specified |
| Award date | 6 Sep 2023 |
| Contract period | 3 Sep 2023 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | £41,666 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEW ANGLIA LOCAL ENTERPRISE PARTNERSHIP LIMITED |
| Locality | NORWICH |
| Post town | Norwich |
| Postcode | NR3 1RU |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH5 Norfolk |
| ITL 3 | TLH51 Norwich and East Norfolk |
| Local authority | Norwich |
| Electoral ward | Mancroft |
| Westminster constituency | Norwich South |
| Delivery location | TLH11 Peterborough, TLH12 Cambridgeshire CC, TLH14 Suffolk CC, TLH15 Norwich and East Norfolk, TLH16 North and West Norfolk, TLH17 Breckland and South Norfolk |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YAWN MARKETING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 6 Oct 2023 at 14:03 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/029565-2023
- 12 Jul 2023 at 14:28 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/019987-2023

## Notice URLs

- http://www.newanglia.co.uk
- https://newanglia.co.uk/tenders/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03e139. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03e139.json.