---
title: "OG-Media Buying Services - PP1054"
ocid: "ocds-h6vhtk-03e4cd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03e4cd"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03e4cd.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03e4cd.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ORBIT GROUP LIMITED"
published: "2024-02-13"
---

# OG-Media Buying Services - PP1054

Buyer: ORBIT GROUP LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-03e4cd

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03e4cd)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03e4cd.json)

## Summary

Orbit Group Limited is inviting tenders for the provision of media buying services for its Orbit Homes division. The contract has a duration of 3 years with a possible 1-year extension. The procurement method is an open procedure, with a cancelled status. Focus Agency Group is the active supplier for this contract.

This tender by Orbit Group Limited presents an opportunity for media agencies proficient in delivering innovative media buying services across various channels. Businesses capable of providing value for money, excellent customer service, and effective partnership working are well-suited to compete for this contract. The award criteria include quality measurement accounting for 60% and price accounting for 40% of the evaluation criteria.

## Notice

Orbit Group Limited seeks to engage an agency partner with whom to develop and deliver a comprehensive media buying and consultancy service which will generate sustained strength and profile for the company with which to drive recognition, sales and a positive profile. The service will be carried out with our Orbit Homes division. This contract will be for a period of 3 years with an optional 1-year extension to be activated by Orbit Group Limited if required.

### Lot Information

Lot 1

Orbit Group Limited seeks to engage an agency partner with whom to develop and deliver a comprehensive media buying and consultancy service which will generate sustained strength and profile for the company with which to drive recognition, sales and a positive profile. The service will be carried out with our Orbit Homes division. This contract will be for a period of 3 years with an optional 1-year extension to be activated by Orbit Group Limited if required. We are relying on tenderers to include sufficient information in their Tender documentation so we can understand and evaluate their proposed approach, expertise and suitability for the opportunity. It is expected that the Agency shall: * be capable of delivering value for money, as well as providing excellent customer service; * be willing and capable of working in partnership with other agencies and specialists to deliver an effective media buying service * implement media buying plans and deliver innovative/best media buying and advice that is fully integrated across all channels and best practice communications to achieve * act in an open and transparent manner with Orbit Group Ltd and its representatives in delivering the Services It is expected that the successful agency will deliver a quality service and will provide measurement of media impact when a campaign has concluded and provide analysis against KPIs. The Agency will allow Orbit Group Ltd the right of audit and shall disclose all costs incurred with respect to media buying. Within this the Agency will allow to access to applicable Media Owner accounts The Agency will be required to carry out the following services with Orbit and the below are all within scope and will be sought from the Agency. * Campaign Budgeting - best advice on budget requirement to deliver outcome * Assessment and monitoring of media impact and outcomes * Provide clear Reporting, leads generated and ROI * Advice and guidance on best media options * Media buying- negotiating and securing the best deals * Account Management to agreed Scope of Work, Service Level Agreements and KPIs * Implementation and Project Management of Media Campaigns * Consultancy for media related activities * Provide input around new technologies and approaches which would improve performance * Tools have compatibility with Mediahawk call tracking software The Agency must demonstrate media neutrality (no incentive to spend budget with specific media types or Media Owners) and outcome based measures, rather than lowest cost; The following non exhaustive list provides example channels that the Agency will be expected to buy for the Client(s): * TV * Radio * Internet * Social Media * National, Regional, Local Press * Advertising on Transport * Static Advertising Whilst this Tender is primarily based on Media Planning and Buying, we will consider proposals consisting of media asset production and content generation. However for clarity we do not require input around: * Branding * 121 Marketing * Brochures * CGIs * Floor Plans * Site Plans * Interactives for the above in our Marketing Suites In choosing and managing the appropriate media channel Orbit requires that all media channels utilised are reputable and will not expose Orbit Group Ltd or its subsidiaries to any criticism with respect to the following: * Equality and Diversity * Environmental Good Practice * Political Opinions * Ethical Issues

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/004757-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Feb 2024 |
| Submission deadline | 4 Sep 2023 |
| Future notice date | Not specified |
| Award date | 14 Dec 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,200,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ORBIT GROUP LIMITED |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 2SU |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG33 Coventry |
| Local authority | Coventry |
| Electoral ward | Wyken |
| Westminster constituency | Coventry East |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FOCUS AGENCY GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 13 Feb 2024 at 10:52 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/004757-2024
- 24 Jul 2023 at 13:59 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/021318-2023

## Notice URLs

- http://www.orbit.org.uk
- http://www.procontract.due-north.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03e4cd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03e4cd.json.