---
title: "Media Buying Framework Agreement for Imperial War Museums (IWM)"
ocid: "ocds-h6vhtk-03ed5c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03ed5c"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03ed5c.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03ed5c.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "IWM/2324/MKT/3184: MEDIA BUYING FRAMEWORK AGREEMENT FOR IMPERIAL WAR MUSEUMS"
published: "2023-08-04"
---

# Media Buying Framework Agreement for Imperial War Museums (IWM)

Buyer: IWM/2324/MKT/3184: MEDIA BUYING FRAMEWORK AGREEMENT FOR IMPERIAL WAR MUSEUMS  
Current stage: Tender  
OCID: ocds-h6vhtk-03ed5c

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03ed5c)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03ed5c.json)

## Summary

The Imperial War Museums (IWM) is currently inviting tenders for a Media Buying Framework Agreement. The procurement process involves establishing a pool of suppliers for media and digital advertising services in the United Kingdom. The tender is divided into two lots: Media Strategy, Buying and Planning, and Digital Advertising Services & Google Grants Management. Key details include a total contract value of £637,000, a submission deadline of 5th September 2023, and an award period starting on 26th October 2023.

This tender opportunity by IWM offers businesses a chance to participate in marketing campaigns for the museums' various activities. Companies specializing in advertising services, media buying, and digital marketing are well-suited to compete. Recognizing the strategic importance of media presence and digital outreach, businesses with expertise in out-of-home advertising, TV and video advertising, and programmatic digital display would find this tender particularly relevant for business growth.

## Notice

IWM is tendering for a framework of suppliers to provide media and digital advertising strategy, buying and planning. The appointed agency/agencies will support marketing campaigns for IWM including those for brand, destination visitation, major events, membership, and temporary exhibitions across our sites, with both regional and national reach. The tender comprises two lots. Agencies are invited to pitch for either a single or multiple lots, depending on their expertise: * Lot 1: Media Strategy, Buying and Planning * Lot 2: Digital Advertising Services & Google Grants Management Social media advertising and organic activity are managed by in-house teams and are out of scope of this tender.

### Lot Information

Media Strategy, Buying and Planning

Including, but not limited to: *Out of home (print and digital) *TV, video on demand (VOD) and cinema spot buying *Audio advertising across radio and podcast platforms *Press space e.g., adverts and advertorials in national, regional and specialist titles *Partnerships (media and content) Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/4T5KM987S4

Renewal: Option to extend for a further year at the end of the initial term.

Digital Advertising Services & Google Grants Management

Including, but not limited to: *Programmatic digital display including both the creative design and implementation of assets; *Video advertising through channels such as YouTube and in-read formats *Paid search (Google) and Google Grants Management

Renewal: Option to extend for a further 12 months at the end of the initial term

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/022835-2023 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Aug 2023 |
| Submission deadline | 5 Sep 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £637,000 |
| Lots value | £630,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | IWM/2324/MKT/3184: MEDIA BUYING FRAMEWORK AGREEMENT FOR IMPERIAL WAR MUSEUMS |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 6HZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | St George's |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 4 Aug 2023 at 18:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/022835-2023

## Notice URLs

- http://www.iwm.org.uk
- https://ted.europa.eu/udl?uri=TED:NOTICE:000004-2023:TEXT:EN:HTML
- https://www.delta-esourcing.com
- https://www.delta-esourcing.com/respond/4T5KM987S4
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-services./4T5KM987S4

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03ed5c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03ed5c.json.