---
title: "ID 4646910 - DAERA - CAFRE - Provision of Advertising Campaign Services"
ocid: "ocds-h6vhtk-03eeac"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03eeac"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03eeac.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03eeac.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DAERA - COLLEGE OF AGRICULTURE, FOOD AND RURAL ENTERPRISE CAFRE"
published: "2023-10-17"
---

# ID 4646910 - DAERA - CAFRE - Provision of Advertising Campaign Services

Buyer: DAERA - COLLEGE OF AGRICULTURE, FOOD AND RURAL ENTERPRISE CAFRE  
Current stage: Award  
OCID: ocds-h6vhtk-03eeac

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03eeac)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03eeac.json)

## Summary

The Department / CAFRE has awarded a contract for the provision of Advertising Campaign Services to ANDERSON SPRATT GROUP LTD. The College of Agriculture, Food and Rural Enterprise (CAFRE) initiated this tender with a focus on media buying to meet business goals through targeted advertising campaigns. The procurement stage was in the "Award" status, and the contract is currently active following a competitive open procedure. The tender involved a total contract value of £295,000 and was managed by the Government Advertising Unit on behalf of CAFRE. The key dates for this contract include the award date of October 11, 2023.

This tender for Advertising Campaign Services by CAFRE creates opportunities for businesses involved in advertising and marketing services. Suitable businesses should have experience in media strategy, key personnel expertise, and demonstrate social value. The contract involves delivering targeted advertising campaigns to support CAFRE's customer segments and recruitment targets. Businesses interested in this opportunity should be prepared to align with CAFRE's budgetary considerations and have the capability to meet the advertised criteria for successful participation in the tender process.

## Notice

The College of Agriculture, Food and Rural Enterprise (CAFRE) wishes to appoint a Contractor to deliver its media buying and support the achievement of Business Goals through targeted advertising campaigns. The media buying will deliver the College's strategies to target key customer segments and support CAFRE in meeting its awareness and recruitment targets. This contract will be managed by the Government Advertising Unit on behalf of CAFRE. Full details of requirements are set out in the Specification document (ID 4646910 - Specification).

### Lot Information

Lot 1

The College of Agriculture, Food and Rural Enterprise (CAFRE) wishes to appoint a Contractor to deliver its media buying and support the achievement of Business Goals through targeted advertising campaigns. The media buying will deliver the College's strategies to target key customer segments and support CAFRE in meeting its awareness and recruitment targets. This contract will be managed by the Government Advertising Unit on behalf of CAFRE. Full details of requirements are set out in the Specification document (ID 4646910 - Specification). Additional information: The estimated total contract value in II.1.7 is a maximum estimated figure for the entire period of the contract. There is no guarantee of work or spend given. Options will align with budgets which are subject to confirmation and approval by the Department/CAFRE and are not guaranteed.

Options: Option to extend for a further period of up to and including 12 months.

Renewal: Option to extend for a further period of up to and including 12 months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/030619-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Oct 2023 |
| Submission deadline | 11 Sep 2023 |
| Future notice date | Not specified |
| Award date | 10 Oct 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £295,000 |
| Lots value | £295,000 |
| Awards value | Not specified |
| Contracts value | £295,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DAERA - COLLEGE OF AGRICULTURE, FOOD AND RURAL ENTERPRISE CAFRE |
| Locality | ANTRIM |
| Post town | Northern Ireland |
| Postcode | BT41 4PS |
| Country | Northern Ireland |
| ITL 1 | TLN Northern Ireland |
| ITL 2 | TLN0 Northern Ireland |
| ITL 3 | TLN0D Antrim and Newtownabbey |
| Local authority | Antrim and Newtownabbey |
| Electoral ward | Aldergrove |
| Westminster constituency | South Antrim |
| Delivery location | TLN Northern Ireland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ANDERSON SPRATT GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 17 Oct 2023 at 13:57 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/030619-2023
- 10 Aug 2023 at 12:46 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/023405-2023

## Notice URLs

- https://etendersni.gov.uk/epps
- https://www.cafre.ac.uk/
- https://www.finance-ni.gov.uk/topics/procurement

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03eeac. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03eeac.json.