---
title: "CPT_23_41 Ipsos MORI survey of MPs"
ocid: "ocds-h6vhtk-03eeae"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03eeae"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03eeae.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03eeae.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NATIONAL AUDIT OFFICE"
published: "2023-08-10"
---

# CPT_23_41 Ipsos MORI survey of MPs

Buyer: NATIONAL AUDIT OFFICE  
Current stage: Award  
OCID: ocds-h6vhtk-03eeae

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03eeae)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03eeae.json)

## Summary

The National Audit Office (NAO) has awarded a contract to Ipsos Mori for the provision of market research services. The contract is for a 3-year period starting from September 2023. The NAO uses Ipsos' research to measure performance against strategic objectives and assess Parliamentarians' views. The NAO seeks to continue to work with Ipsos to develop bespoke survey questions aligning with their strategic priorities and performance measurement.

This tender by the NAO for market research services presents an opportunity for businesses in the market research industry. The procurement method used for this award was a limited procedure without prior publication of a call for competition, with the rationale being the protection of Ipsos' intellectual property rights. Companies in the market research sector that can provide high-quality and bespoke research services would be well-suited to compete for similar tenders in the future.

## Notice

The National Audit Office (NAO) is the UK's independent public spending watchdog. We support Parliament in holding government to account and we help improve public services through our high-quality audits work. The NAO takes part in Ipsos Market Research Ltd's' omnibus survey which asks a core set of questions about all those organisations taking part and allows the NAO to include bespoke questions based on NAO measurement of performance. The insight gained from this work helps the NAO measure our performance against key strategic objectives of improving accountability/scrutiny and increasing our influence. The NAO also use the results from the survey to assess the extent to which Parliamentarians are familiar with and have an opinion of the NAO and support the work we do, as well as reporting the results in our Annual Report, Accounts and Transparency Reports. This voluntary ex ante transparency (VEAT) notice is to indicate that the NAO is seeking to enter into a contract with Ipsos Market Research Ltd. The NAO has taken part in the Ipsos omnibus survey since 2012 and the data and insights gained from the surveys since then were invaluable in 2020 in helping shape the current NAO strategy. This new contract will enable the NAO to continue to work with Ipsos in the development of bespoke survey questions used both to measure the performance of the NAO strategy 2020 to 2025 and identify strategic priorities for the next strategy 2025-30.

### Lot Information

Lot 1

The contract with Ipsos Market Research Ltd will be expected to run for 3 years from September 2023.

### Procurement Information

Award of a contract without prior publication of a call for competition as per PCR 2015 regulation 32 (2) (b)(iii) the protection of exclusive rights, including intellectual property rights. The NAO requires access to the Ipsos' Intellectual Property Rights to enable the design of survey questions adapted specifically for MPs. The design of the survey is specifically owned by Ipsos Market Research Ltd. and there are no known alternative providers that could replicate our specialist requirement. Were the NAO to appoint a new provider there would be a significant risk, indeed likelihood, that we would lose consistency of questions and thereby the data and insights derived from the MPs' responses, effectively introducing a new data set midway through the current Parliament at a time when we are planning both our new Office strategy and parliamentary engagement plan. Ipsos has a tried and tested set of questions to help the NAO gain an all-round picture of our reputation in Parliament including measures on the impact of our work, perceptions of our impartiality, independence and impact on both parliamentary scrutiny and a change in achieving positive change in government. A market leading market research company, Ipsos provides the NAO with a reliable insight into the opinions of Westminster MPs: a representative sample of frontbench (minister and shadow ministers), back bench MPs and political parties. This helps us measure our reputation amongst MPs of how effectively we support them in their role. In addition, taking part in the Ipsos omnibus represents value for money because the multi-client survey means that set-up and running costs are shared between a number of both public and private sector clients.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/023408-2023 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Aug 2023 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 30 Jun 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £151,250 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL AUDIT OFFICE |
| Locality | Not specified |
| Post town | Not specified |
| Postcode | Not specified |
| Country | Not specified |
| ITL 1 | Not specified |
| ITL 2 | Not specified |
| ITL 3 | Not specified |
| Local authority | Not specified |
| Electoral ward | Not specified |
| Westminster constituency | Not specified |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS MORI |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 10 Aug 2023 at 12:56 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/023408-2023

## Notice URLs

- https://www.nao.org.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03eeae. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03eeae.json.
