---
title: "ID 4891033 - DAERA - LMCNI - Information Campaign for NIFQA Beef and Lamb"
ocid: "ocds-h6vhtk-03f603"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03f603"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03f603.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03f603.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "LIVESTOCK AND MEAT COMISSION FOR NORTHERN IRELAND"
published: "2023-11-07"
---

# ID 4891033 - DAERA - LMCNI - Information Campaign for NIFQA Beef and Lamb

Buyer: LIVESTOCK AND MEAT COMISSION FOR NORTHERN IRELAND  
Current stage: Award  
OCID: ocds-h6vhtk-03f603

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## Summary

The Livestock and Meat Commission for Northern Ireland (LMC) has awarded a contract for the "ID 4891033 - DAERA - LMCNI - Information Campaign for NIFQA Beef and Lamb" advertising services. The contract, valued at £1,000,000 and signed on 7th November 2023, has been won by GENESIS ADVERTISING LTD. The procurement process was initiated as a tender under the open procedure method. The contract is active, and the main procurement category is services under the industry classification of advertising services. The location of the contract is in Lisburn, United Kingdom.

This tender opportunity for the advertising campaign presents potential business growth prospects for agencies specialising in advertising and marketing services. The procurement stage involves the Planning and Tender phases, with the contract now in the Award stage. The contract has a substantial value, providing a significant business opportunity for interested suppliers. Businesses with expertise in advertising campaign services and creative marketing strategies would be well-suited to compete for this opportunity. The competitive procurement method ensures transparency and fair competition among bidders, contributing to a level playing field for businesses aiming to secure public procurement contracts.

## Notice

The Livestock and Meat Commission for Northern Ireland (LMC), wishes to appoint an advertising agency to provide market information services to promote Northern Ireland Farm Quality Assured (NIFQA) beef and lamb in the domestic market. Based on research data outlined in this report, LMC believe that a media neutral market information campaign partnered with accompanying supportive creative materials is a worthwhile value for money activity to support the achievement of LMC strategic aims and objectives. This specification sets out the reasons for this and provides the relevant datasets in support of LMC's strategic objectives.

### Lot Information

Lot 1

The Livestock and Meat Commission for Northern Ireland (LMC), wishes to appoint an advertising agency to provide market information services to promote Northern Ireland Farm Quality Assured (NIFQA) beef and lamb in the domestic market. Based on research data outlined in this report, LMC believe that a media neutral market information campaign partnered with accompanying supportive creative materials is a worthwhile value for money activity to support the achievement of LMC strategic aims and objectives. This specification sets out the reasons for this and provides the relevant datasets in support of LMC's strategic objectives.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/032952-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Nov 2023 |
| Submission deadline | 21 Sep 2023 |
| Future notice date | Not specified |
| Award date | 7 Nov 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,000,000 |
| Lots value | £1,000,000 |
| Awards value | Not specified |
| Contracts value | £1,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LIVESTOCK AND MEAT COMISSION FOR NORTHERN IRELAND |
| Additional buyers | LIVESTOCK AND MEAT COMMISSION FOR NORTHERN IRELAND |
| Locality | LISBURN |
| Post town | Northern Ireland |
| Postcode | BT28 2LU |
| Country | Northern Ireland |
| ITL 1 | TLN Northern Ireland |
| ITL 2 | TLN0 Northern Ireland |
| ITL 3 | TLN0E Lisburn and Castlereagh |
| Local authority | Lisburn and Castlereagh |
| Electoral ward | Knockmore |
| Westminster constituency | Lagan Valley |
| Delivery location | TLN Northern Ireland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GENESIS ADVERTISING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 7 Nov 2023 at 15:52 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/032952-2023
- 25 Aug 2023 at 07:19 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/025045-2023
- 22 Aug 2023 at 14:21 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/024668-2023

## Notice URLs

- https://etendersni.gov.uk/epps
- https://wearegenesis.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03f603. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03f603.json.