--- title: "Creative Services, Media Planning & Buying and Search Engine Optimisation" ocid: "ocds-h6vhtk-03fb76" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03fb76" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03fb76.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03fb76.json" source: "Find A Tender Service" current_stage: "Award" buyer: "TRANSPENNINE TRAINS LIMITED" published: "2023-09-11" --- # Creative Services, Media Planning & Buying and Search Engine Optimisation Buyer: TRANSPENNINE TRAINS LIMITED Current stage: Award OCID: ocds-h6vhtk-03fb76 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03fb76) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03fb76.json) ## Summary The contract titled "Creative Services, Media Planning & Buying, and Search Engine Optimisation" was put out for tender by Transpennine Trains Limited, a buyer based in Manchester, United Kingdom. This procurement falls under the services category and involves three lots: Creative Services, Media Planning & Buying, and Search Engine Optimisation. The procurement method used was a selective competitive procedure with negotiation. The deadline for tender submissions was 20th October 2023, with a total contract value of £14,000,000. This tender presents a lucrative opportunity for businesses specializing in advertising, marketing services, and media strategy. Small or medium enterprises (SMEs) are encouraged to participate. The procurement process is currently at the active stage, offering scope for businesses to engage in integrated marketing campaigns, media buying strategies, and search engine optimisation services. Interested businesses should focus on aligning their proposals with the client's marketing objectives to secure success in this competitive procurement process. ## Notice There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - *High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. *Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. *Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE's SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information. ### Lot Information Creative Media The Agency will be responsible for development and full delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Please refer to the Memorandum of Information for further details. Renewal: Contract may be extended for further periods of up to a total of two years. Media Buying *High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives from a longer-term perspective. *Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points and to capitalize on the latest trends. *Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client organization. Refer to the Memorandum of Information for further details. Renewal: Contract may be extended for further periods up to a total of two years. Search Engine Optimisation Plan and support the implementation of TPE's SEO strategy which covers content optimisation, technical SEO and backlinks. Analyse the TPE website and identify key areas of improvement, creating the content TPE need to action the changes. Run regular SEO reporting to analyse performance, optimising future recommendations accordingly. Refer to the Memorandum of Information for further details. Renewal: Contract may be extended for further periods of up to a total of two years. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/026831-2023 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Competitive procedure with negotiation | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 11 Sep 2023 | | Submission deadline | 20 Oct 2023 | | Future notice date | Not specified | | Award date | 11 Sep 2023 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £14,000,000 | | Lots value | £14,150,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Cancelled | | Lots status | Cancelled | | Awards status | Unsuccessful | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | TRANSPENNINE TRAINS LIMITED | | Locality | MANCHESTER | | Post town | Manchester | | Postcode | M1 6LT | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD3 Greater Manchester | | ITL 3 | TLD33 Manchester | | Local authority | Manchester | | Electoral ward | Piccadilly | | Westminster constituency | Manchester Central | | Delivery location | TLD33 Manchester | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services ## Release History - 11 Sep 2023 at 15:06 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/026831-2023 - 8 Sep 2023 at 18:06 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/026721-2023 ## Notice URLs - https://www.delta-esourcing.com - https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=808406822 - https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./BDC3UF93J2 - https://www.tpexpress.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03fb76. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03fb76.json.